Prompt

How do I get delivery open and click events back from an email API?

Technology / Developer Tools1 observationLast seen Oct 4, 2026

Latest observation

Oct 4, 2026OpenAI APIWeb search: off

To get delivery, open, and click events back from an email API, you usually need to enable event/webhook tracking in your email provider and then make sure your app can receive those callbacks.

1) Enable tracking in your email provider

Most email APIs have settings for:

  • Delivered / bounced / deferred
  • Opens
  • Clicks
  • Sometimes spam complaints, unsubscribe, etc.

Look for settings like:

  • “Event Webhooks”
  • “Tracking”
  • “Message Events”
  • “Webhook Notifications”

2) Register a webhook endpoint

Create an HTTPS endpoint in your app that the email provider can call when events happen.

Example:

  • POST https://yourdomain.com/webhooks/email

Your endpoint should:

  • Accept JSON payloads
  • Respond quickly with 200 OK
  • Verify signatures/tokens if the provider supports them

3) Make sure you send with the right options

When sending email, many APIs require tracking to be enabled per message or per domain/account.

Common options:

  • track_opens: true
  • track_clicks: true
  • delivery_tracking: true
  • tracking_settings: { open_tracking: true, click_tracking: true }

Also note:

  • Open tracking usually works via a tracking pixel, so it can be blocked by privacy features.
  • Click tracking rewrites links through a tracking domain.
  • Delivery events are usually server-side and more reliable than opens.

4) Handle event payloads

Your provider will send events like:

  • delivered
  • opened
  • clicked
  • bounced
  • complained
  • unsubscribed

Store them in your database and associate them with the message ID / recipient.

5) Confirm the basics

If you’re not seeing events:

  • Webhook URL must be publicly reachable and use HTTPS
  • Your endpoint must return 2xx
  • Event tracking must be enabled for the sender/domain
  • SPF/DKIM/DMARC should be set up properly
  • Opens may be suppressed by Apple Mail Privacy Protection or image blocking
  • Click tracking may require branded/custom tracking domains in some providers

6) If you mean “delivery/open/click events from the provider API”

Some APIs let you pull events via an events endpoint instead of webhooks. In that case, check for:

  • GET /events
  • GET /messages/{id}/events
  • GET /activity

You typically filter by:

  • message ID
  • recipient
  • event type
  • date range

If you tell me which email API/provider you’re using (SendGrid, Mailgun, Postmark, SES, Mailchimp Transactional, etc.), I can give you the exact steps and example code.

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