How do I see if Obsurfable mentions my competitors more than me?

If you mean Obsurfable as in a social listening / mentions tool, the basic way is to compare mention volume for your brand vs. competitors over the same time period and across the same sources.

Simple way to check

1. Create separate searches/queries for:

   • Your brand name
   • Each competitor’s brand name
   • Common variants/handles/misspellings

2. Use the same filters for all of them:

   • Date range
   • Language
   • Source type
   • Geography
   • Exclude irrelevant terms if needed

3. Compare totals

   • Mentions count
   • Reach/impressions if available
   • Share of voice if the tool supports it

4. Look at trends

   • Weekly/monthly mention volume
   • Spikes caused by campaigns, news, or incidents

If Obsurfable has a dashboard or comparison report

Look for features like:

• Compare queries
• Share of voice
• Competitive analysis
• Brand vs competitor overview

Important caveat

Raw mention counts can be misleading because:

• Some brand names are common words
• Competitors may have more products, regions, or social activity
• Mentions can be positive, negative, or irrelevant

So it’s best to also check:

• Sentiment
• Unique authors
• Engagement
• Topic context

Quick formula

If you want a simple comparison:

Mention share of voice = your mentions / total mentions of you + competitors

Example:

• You: 120 mentions
• Competitor A: 180
• Competitor B: 200

Your share of voice = 120 / 500 = 24%

If you want, I can help you set up a competitor comparison template or show you how to do it in a specific tool or spreadsheet.