How do I send trial ending emails?

To send trial ending emails, you generally want to automate an email a few days before a user’s trial expires.

Basic setup

1. Store the trial end date for each user.
2. Set a reminder window
   Example: send emails when trial ends in 7 days, 3 days, and 1 day.
3. Run a scheduled job daily (or hourly) that:
   • finds users whose trial is nearing the end
   • checks whether they already received the email
   • sends the appropriate message
4. Track email status so you don’t send duplicates.

Example logic

If trial_end_date = today + 7 days → send "7 days left" email
If trial_end_date = today + 3 days → send "3 days left" email
If trial_end_date = today + 1 day → send "last day" email

Email content ideas

• Friendly reminder that the trial is ending soon
• Benefits they’ll lose if they don’t upgrade
• Clear CTA to upgrade, book a demo, or contact sales
• Any discount or incentive, if applicable

Common implementation options

• Use your app backend with a cron job / scheduler
• Use a product tool like Customer.io, Intercom, HubSpot, or SendGrid automation
• Use event-based automation from your billing/CRM system

Good practices

• Send from a recognizable sender
• Keep the message short and clear
• Include one primary CTA
• Make sure you comply with email laws and opt-out requirements where applicable

If you want, I can also help you with:

• a sample trial-ending email sequence
• SQL/query logic to find expiring trials
• code example in Python, Node.js, or another stack