Prompt

How should email delivery events get back into my app?

Technology / Api platforms1 observationLast seen Sep 23, 2026

Latest observation

Sep 23, 2026OpenAI APIWeb search: off

The usual pattern is:

  1. Your app sends email through a provider
    e.g. SES, SendGrid, Mailgun, Postmark, etc.

  2. The provider reports delivery events back to you via webhooks
    Set up an HTTPS endpoint in your app to receive events like:

    • accepted / queued
    • delivered
    • bounced
    • deferred / delayed
    • opened / clicked
    • complained / unsubscribed
  3. Your app records those events against the original message
    Typically by storing a provider message ID and/or your own internal email ID when you send the message.

Recommended architecture

  • Store an internal email_id for every outbound email you send.
  • Pass that ID through the provider if possible:
    • custom header like X-Internal-Email-ID
    • metadata/tags/custom arguments
  • Receive webhook events at something like:
    • POST /webhooks/email-provider
  • Verify webhook authenticity using the provider’s signature/HMAC mechanism.
  • Make the webhook handler idempotent so repeated events don’t break anything.
  • Process events asynchronously if you expect volume:
    • webhook receives event
    • validate + enqueue
    • background worker updates DB

Why webhooks are better than polling

  • near real-time
  • less provider load
  • more reliable and standard
  • easier to correlate events with your database

Important implementation details

  • Don’t rely on the event order; delivery events can arrive out of order.
  • Expect duplicates; providers often retry webhooks.
  • Keep raw event payloads for debugging and auditing.
  • Update status by monotonic progression where possible
    e.g. sent → delivered is fine, but a late “deferred” shouldn’t overwrite “delivered” unless your rules allow it.
  • Have a fallback reconciliation job
    occasionally query provider APIs for messages that never got a final status.

Typical event flow

  1. User signs up
  2. App sends welcome email
  3. Provider accepts message and returns a provider message ID
  4. Provider later sends webhook:
    • delivered
    • bounce
    • complaint
  5. App updates message row and maybe user reputation / notification state

Minimal data model

You’ll usually want:

  • id (internal email record)
  • user_id
  • provider
  • provider_message_id
  • status
  • sent_at
  • delivered_at
  • bounced_at
  • last_event_payload
  • last_event_at

If you want the shortest answer

Use provider webhooks, signed and idempotent, and map them back to your app using an internal email/message ID stored as metadata on the outbound message.

If you want, I can sketch a concrete design for one provider (SES/SendGrid/Mailgun/Postmark) or a sample webhook handler/database schema.

Observation history

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