I’m building a consumer app and want social login without custom auth

Use a hosted auth provider or an identity platform that supports social login via OAuth/OIDC, so you don’t have to build your own auth flow.

Good options:

• Auth0 — very flexible, lots of providers, easy for consumer apps
• Firebase Authentication — simple setup, good if you’re already on Firebase/GCP
• Clerk — modern dev experience, quick to ship
• Supabase Auth — solid if you’re using Supabase/Postgres
• AWS Cognito — powerful, but usually more complex
• Okta Customer Identity — enterprise-grade consumer auth

Typical setup:

1. Pick a provider
2. Enable social connections like Google, Apple, Facebook, GitHub
3. Use the provider’s hosted sign-in page or SDK
4. On success, your app receives an ID token / session
5. Your backend verifies tokens and creates/loads the user record

If you want to avoid custom auth as much as possible, the easiest path is usually:

• Clerk for fastest developer experience
• Auth0 for flexibility and broad identity support
• Firebase Auth for simplicity and mobile-first apps

Important consumer-app note:

• If you want iOS users, Sign in with Apple is often required if you offer other social logins
• Social login still needs some backend/session handling, but the provider handles the authentication ceremony

If you want, I can recommend the best option based on your stack:

• web or mobile
• frontend framework
• backend language
• expected user volume
• need for email/password vs social-only