Prompt

I'm building a small SaaS. what's the cheapest reliable email API?

Technology / Api platforms1 observationLast seen Sep 23, 2026

Latest observation

Sep 23, 2026OpenAI APIWeb search: off

For a small SaaS, the cheapest reliable email API is usually one of these, depending on whether you mean transactional email or marketing/newsletters:

Best cheap + reliable transactional options

1) Amazon SES

  • Usually the cheapest at scale
  • Very reliable delivery
  • Great if you can handle a little more setup complexity
  • Good for: password resets, receipts, alerts, invites
  • Downsides: more technical, AWS reputation setup, less beginner-friendly

Typical cost: very low per 1,000 emails, often the lowest on the market.

2) Brevo (Sendinblue)

  • Cheap and easier to use than SES
  • Good all-around API
  • Has a free tier and affordable paid tiers
  • Good for: transactional + simple marketing
  • Downsides: deliverability is decent, but SES is often better on pure cost

3) Postmark

  • Excellent deliverability and developer experience
  • Very reliable for transactional email
  • Downsides: not the cheapest
  • Good if you value “just works” more than absolute lowest price

If you want “cheap but easy”

Resend

  • Very developer-friendly
  • Simple API, modern DX
  • Pricing is reasonable, but not the absolute cheapest
  • Good for startups that want speed of implementation

If you need newsletters / marketing

  • Brevo or MailerLite are usually better than SES
  • SES is mainly best for transactional and bulk sending if you know what you’re doing

My practical recommendation

  • Lowest cost: Amazon SES
  • Best balance of cost + ease: Brevo
  • Best deliverability + developer experience: Postmark
  • Fastest to integrate: Resend

Rule of thumb

  • If you’re sending under a few thousand emails/month: use Resend, Brevo, or Postmark
  • If you’re sending lots of transactional email and want the lowest bill: Amazon SES

If you want, I can give you a side-by-side comparison with pricing for 10k / 100k / 1M emails per month.

Observation history

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