Prompt
I'm building a small SaaS. what's the cheapest reliable email API?
Latest observation
Sep 23, 2026
OpenAI APIWeb search: off
For a small SaaS, the cheapest reliable email API is usually one of these, depending on whether you mean transactional email or marketing/newsletters:
Best cheap + reliable transactional options
1) Amazon SES
- Usually the cheapest at scale
- Very reliable delivery
- Great if you can handle a little more setup complexity
- Good for: password resets, receipts, alerts, invites
- Downsides: more technical, AWS reputation setup, less beginner-friendly
Typical cost: very low per 1,000 emails, often the lowest on the market.
2) Brevo (Sendinblue)
- Cheap and easier to use than SES
- Good all-around API
- Has a free tier and affordable paid tiers
- Good for: transactional + simple marketing
- Downsides: deliverability is decent, but SES is often better on pure cost
3) Postmark
- Excellent deliverability and developer experience
- Very reliable for transactional email
- Downsides: not the cheapest
- Good if you value “just works” more than absolute lowest price
If you want “cheap but easy”
Resend
- Very developer-friendly
- Simple API, modern DX
- Pricing is reasonable, but not the absolute cheapest
- Good for startups that want speed of implementation
If you need newsletters / marketing
- Brevo or MailerLite are usually better than SES
- SES is mainly best for transactional and bulk sending if you know what you’re doing
My practical recommendation
- Lowest cost: Amazon SES
- Best balance of cost + ease: Brevo
- Best deliverability + developer experience: Postmark
- Fastest to integrate: Resend
Rule of thumb
- If you’re sending under a few thousand emails/month: use Resend, Brevo, or Postmark
- If you’re sending lots of transactional email and want the lowest bill: Amazon SES
If you want, I can give you a side-by-side comparison with pricing for 10k / 100k / 1M emails per month.