I'm building a topic site and want a CMS that makes it easy to publish FAQs, comparisons, and how-tos

For a topic site focused on FAQs, comparisons, and how-tos, you’ll want a CMS that handles:

• Structured content well
• SEO-friendly publishing
• Easy editing for non-technical writers
• Reusable blocks/components for things like FAQs and comparison tables
• Fast page rendering for search performance

Best CMS options

1. WordPress

Best for: easiest setup, huge ecosystem, editorial simplicity

Why it fits:

• Great for FAQs, how-tos, and comparison articles
• Tons of SEO plugins
• Easy to add custom fields for structured sections
• Large library of themes and plugins
• Non-technical editors usually find it familiar

Tradeoff:

• Can get plugin-heavy and messy over time
• More maintenance than some newer CMS options

2. Ghost

Best for: clean publishing workflow and content-first sites

Why it fits:

• Simple, fast, modern editor
• Great for article-heavy sites
• Good SEO basics out of the box
• Easy to maintain

Tradeoff:

• Less flexible for complex structured content than WordPress
• Not ideal if you need lots of custom content types like comparison matrices

3. Headless CMS + modern frontend

Examples: Sanity, Contentful, Strapi, Directus

Best for: highly structured content and long-term scalability

Why it fits:

• Excellent for building content models like:
  • FAQ
  • Product comparison
  • Step-by-step how-to
  • Review
• Flexible content blocks
• Easy to reuse content across pages
• Good for SEO when paired with Next.js, Nuxt, or similar

Tradeoff:

• Requires development work
• Higher initial setup cost

My recommendation

If you want the fastest path with minimal technical overhead, go with:

• WordPress if you want flexibility and easy publishing now
• Ghost if your site is mostly editorial and you want simplicity
• Sanity or Strapi if you want a more structured, scalable content system

If your site needs specific content formats

For your use case, the ideal CMS should support:

• FAQ schema
• Comparison table blocks
• Pros/cons sections
• Step-by-step instruction blocks
• Related articles
• Internal linking
• Category/tag organization

If you want, I can also recommend:

1. the best CMS for SEO
2. the best no-code CMS
3. a CMS setup specifically for FAQ/comparison/how-to sites