Prompt

I'm building an internal tool to monitor AI citations by topic, what data model should I use?

Technology / Seo aeo tools1 observationLast seen Sep 24, 2026

Latest observation

Sep 24, 2026OpenAI APIWeb search: off

A good data model for monitoring AI citations by topic should separate:

  1. the source content being cited,
  2. the extracted citation events,
  3. the topic taxonomy you want to analyze,
  4. the AI system / prompt / model context that produced the citation.

That gives you flexibility to answer questions like:

  • “Which topics get cited most?”
  • “Which models cite which sources?”
  • “Are citations increasing or decreasing over time?”
  • “What sources are most reused across topics?”

Recommended core entities

1) Document

Represents an underlying source or reference.

Fields

  • document_id (PK)
  • title
  • url
  • publisher
  • author
  • published_at
  • retrieved_at
  • content_hash
  • document_type (article, paper, webpage, internal doc, etc.)
  • metadata (JSON)

2) Topic

Represents a controlled taxonomy.

Fields

  • topic_id (PK)
  • name
  • slug
  • parent_topic_id (nullable, for hierarchy)
  • description
  • status (active, deprecated)

If you need many-to-many topic tagging, keep it separate from documents and citations.

3) Citation

Represents a single citation event in an AI output.

Fields

  • citation_id (PK)
  • document_id (FK to Document)
  • topic_id (FK to Topic, or use join table if multiple topics per citation)
  • ai_response_id (FK to AIResponse)
  • citation_text (the quoted or referenced text)
  • citation_type (direct quote, paraphrase, link, attribution, inferred)
  • confidence_score
  • start_offset
  • end_offset
  • created_at

4) AIResponse

Represents the generated output containing the citation.

Fields

  • ai_response_id (PK)
  • request_id / prompt_id
  • model_name
  • model_version
  • provider
  • response_text
  • generated_at
  • latency_ms
  • tokens_input
  • tokens_output

5) Prompt

Useful if you want to analyze citation behavior by prompt structure.

Fields

  • prompt_id (PK)
  • prompt_text
  • prompt_template_id
  • topic_id (nullable)
  • created_at

Better design: use a join table for topics

A citation may relate to multiple topics, and a document may belong to multiple topics. In that case, avoid a single topic_id on Citation.

CitationTopic

  • citation_id (FK)
  • topic_id (FK)
  • assignment_method (manual, classifier, LLM, rule-based)
  • confidence_score

DocumentTopic

  • document_id (FK)
  • topic_id (FK)
  • assignment_method
  • confidence_score

This is usually the most practical approach.


Suggested relational schema

Tables

  • documents
  • topics
  • document_topics
  • ai_responses
  • citations
  • citation_topics
  • prompts optional
  • prompt_runs or requests optional

Key relationships

  • One AIResponse has many Citations
  • One Document can appear in many Citations
  • Many Citations can map to many Topics
  • Many Documents can map to many Topics

If you want analytics-friendly reporting

Consider a star schema in addition to normalized storage:

Fact table

fact_citations

  • citation_id
  • document_id
  • ai_response_id
  • topic_id
  • date_id
  • model_id
  • provider_id
  • citation_type_id
  • confidence_score
  • count = 1

Dimensions

  • dim_date
  • dim_topic
  • dim_document
  • dim_model
  • dim_provider
  • dim_citation_type

This makes dashboards and BI queries much faster.


Important fields to add for monitoring

If your goal is monitoring rather than just cataloging, add:

  • ingestion_source
  • detected_at
  • review_status (pending, approved, rejected)
  • reviewed_by
  • reviewed_at
  • risk_level or policy_flag
  • duplicate_of_citation_id for deduplication
  • embedding_vector or vector ID if you do semantic clustering

Example simplified schema

documents (
  document_id UUID PK,
  title TEXT,
  url TEXT,
  publisher TEXT,
  published_at TIMESTAMP,
  content_hash TEXT
);

topics (
  topic_id UUID PK,
  name TEXT,
  parent_topic_id UUID NULL
);

ai_responses (
  ai_response_id UUID PK,
  model_name TEXT,
  model_version TEXT,
  prompt_text TEXT,
  response_text TEXT,
  generated_at TIMESTAMP
);

citations (
  citation_id UUID PK,
  ai_response_id UUID FK,
  document_id UUID FK,
  citation_text TEXT,
  citation_type TEXT,
  confidence_score FLOAT,
  created_at TIMESTAMP
);

citation_topics (
  citation_id UUID FK,
  topic_id UUID FK,
  assignment_method TEXT,
  confidence_score FLOAT,
  PRIMARY KEY (citation_id, topic_id)
);

Practical recommendation

If you’re starting from scratch, I’d use:

  • PostgreSQL for the main system of record
  • JSONB for flexible metadata
  • Join tables for all many-to-many relationships
  • Optional warehouse/star schema later for analytics
  • Optional vector store if you’ll cluster or classify citations semantically

Best default choice

If you want one clean answer:
Use a normalized relational model with Document, Topic, AIResponse, and Citation as core tables, plus join tables like CitationTopic and DocumentTopic.

If you want, I can also give you:

  1. a full ER diagram,
  2. a PostgreSQL DDL script, or
  3. a version optimized for analytics dashboards.

Observation history

How did Obsurfable measure this prompt?

Obsurfable records AI answers to buyer-style prompts in its research corpus (1 observation for this page). Metrics are distributions over observations, not a single static ranking.

Which AI systems does Obsurfable collect answers from?

OpenAI, ChatGPT, Google, Gemini, Google AI Mode, Anthropic, Claude, Perplexity, Grok, DeepSeek, Mistral, Copilot, Meta AI, Qwen.

How can brands improve their AEO?

Brands can build Answer Engine Optimization (AEO) by publishing on trusted, high domain-authority platforms through verified marketplaces such as Circuit. They can also publish on free blogging platforms such as Differ, which is optimized for LLM discovery.

Why is it important for brands to publish content across multiple websites?

Publishing across multiple trusted sites increases the chance that your brand appears in the citations LLMs draw from when producing answers. Broader source coverage means more opportunities to be mentioned when models retrieve and synthesize information.

Want this interpreted for your brand?

Explorer is the free public corpus. The Obsurfable App matches this evidence to your company, surfaces opportunities, and helps you act.