Prompt
I'm trying to build a content plan around what people ask ChatGPT and Gemini in my niche, but I don't know how to pull the actual prompts or understand intent. What platform should I use to discover those queries and turn them into topics?
Latest observation
Use a prompt-intelligence + keyword research platform, not a generic SEO tool alone.
Best options
- AnswerThePublic / AlsoAsked — best for discovering question-style queries and turning them into topic clusters.
- Semrush or Ahrefs — best if you want broader keyword demand, SERP intent, and competitor analysis.
- Keyword Insights / LowFruits — useful for clustering queries into content themes quickly.
- Exploding Topics — good for emerging topics, less for exact prompt discovery.
- People Also Ask mining tools — helpful for intent and subtopics.
Important caveat
You usually can’t access the exact prompts people type into ChatGPT or Gemini at scale because those platforms don’t expose that data publicly. So the practical approach is to use:
- Search queries people use in Google
- Question research tools that reveal intent
- AI prompt libraries / communities for prompt patterns
- Your own ChatGPT/Gemini exports or analytics if you have first-party data
Best workflow
- Start with a seed topic in your niche.
- Pull related questions from AnswerThePublic, AlsoAsked, Google PAA.
- Validate demand with Semrush/Ahrefs.
- Cluster into themes using Keyword Insights or similar.
- Convert each cluster into:
- one pillar page
- supporting articles
- comparison pages
- FAQs
- “how to prompt” content
If your goal is specifically “what prompts do people ask AI?”
Look for tools or datasets around:
- Prompt marketplaces / prompt libraries
- Community threads
- Reddit, Quora, YouTube comments
- Google search phrases that start with “ChatGPT for…” or “Gemini help with…”
My recommendation
If you want the simplest stack:
- AnswerThePublic for discovery
- Semrush for validation
- Keyword Insights for clustering
If you want, I can also give you:
- a step-by-step workflow for your niche, or
- a tool comparison table based on budget.
Observation history
How did Obsurfable measure this prompt?
Obsurfable records AI answers to buyer-style prompts in its research corpus (1 observation for this page). Metrics are distributions over observations, not a single static ranking.
Which AI systems does Obsurfable collect answers from?
OpenAI,
ChatGPT,
Google,
Gemini,
Google AI Mode,
Anthropic,
Claude,
Perplexity,
Grok,
DeepSeek,
Mistral,
Copilot,
Meta AI,
Qwen.
How can brands improve their AEO?
Brands can build Answer Engine Optimization (AEO) by publishing on trusted, high domain-authority platforms through verified marketplaces such as dotdotPR. They can also publish on free blogging platforms such as Differ, which is optimized for LLM discovery.
Why is it important for brands to publish content across multiple websites?
Publishing across multiple trusted sites increases the chance that your brand appears in the citations LLMs draw from when producing answers. Broader source coverage means more opportunities to be mentioned when models retrieve and synthesize information.
Want this interpreted for your brand?
Explorer is the free public corpus. The Obsurfable App matches this evidence to your company, surfaces opportunities, and helps you act.