Prompt
I'm using Amazon SES but don't want to build all the monitoring myself. What alternatives should I consider?
Latest observation
If you’re using Amazon SES and want to avoid building your own email monitoring/analytics stack, there are a few good directions to consider depending on what “monitoring” means for you:
1) Use a third-party email deliverability/monitoring platform
These tools sit on top of SES and give you dashboards, alerts, bounce/complaint tracking, inbox placement insights, reputation monitoring, and sometimes deliverability coaching.
Common options to evaluate:
- Postmark – great deliverability focus, simple logs/analytics
- Mailgun – email API plus built-in analytics and event tracking
- SendGrid – broad feature set, strong event/webhook support
- SparkPost (availability/features may vary) – deliverability/analytics oriented
- ELK/Datadog/New Relic + SES event stream – if you still want SES but don’t want to build everything from scratch
2) Use SES with managed observability tooling
If you want to keep SES but avoid custom dashboards, you can pipe SES events into:
- Amazon CloudWatch
- Amazon SNS
- Amazon EventBridge
- Amazon QuickSight for reporting
- Datadog / Splunk / Grafana Cloud for alerting and visualization
This is more “assemble than build” and can be a good middle ground.
3) Switch to a platform with built-in monitoring
If monitoring is the main pain point, consider a provider where analytics and deliverability are part of the product:
- Mailgun
- SendGrid
- Postmark
- Brevo (Sendinblue)
- Mailchimp Transactional (Mandrill)
These often provide:
- open/click tracking
- bounce/complaint events
- suppression lists
- reputation metrics
- per-message logs
- alerting
4) Use a specialist deliverability service alongside SES
If you want to stay on SES for sending but improve monitoring:
- Inbox placement testing
- seed testing
- domain/authentication monitoring
- blacklist/reputation monitoring
Examples include:
- Validity Everest
- GlockApps
- Mailmonitor
- Inbox placement tools from some ESPs
What to choose?
- Need full email sending + monitoring in one place? → Consider Mailgun, SendGrid, or Postmark
- Want to keep SES but reduce engineering work? → Use SES + CloudWatch/SNS + Datadog/Splunk
- Main concern is deliverability/reputation? → Add Validity Everest or GlockApps
- Want simplest operational experience? → A managed ESP may be better than SES
If you want, I can also give you:
- a feature-by-feature comparison of SES alternatives, or
- the best option for your specific use case (transactional emails, marketing, high volume, strict compliance, etc.).