I need a database for content planning that multiple people can update

A good choice for a shared content planning database depends on how structured you want it and how many people need to edit it.

Best options

1. Airtable

   • Great for content calendars, approvals, and status tracking
   • Easy for multiple people to update
   • Looks like a spreadsheet but works like a database

2. Notion

   • Good if you want planning docs plus a database in one place
   • Easier for teams already using Notion
   • Less powerful for advanced filtering/workflows than Airtable

3. Google Sheets

   • Simple and familiar
   • Works well for smaller teams
   • Not ideal if you need permissions, views, or automation

4. Monday.com / ClickUp

   • Better if you want task management + content planning together
   • Good collaboration features
   • More “project management” than pure database

What to include in the database

A basic content planning database should have fields like:

• Content title
• Content type
• Owner
• Status
• Due date
• Publish date
• Channel/platform
• Target audience
• Keywords/topic
• Notes
• Approval stage

If you want my recommendation

• Use Airtable if you want the best mix of ease, collaboration, and database structure.
• Use Notion if you want planning notes and documentation alongside the database.
• Use Google Sheets if you want the fastest, cheapest simple solution.

If you want, I can also build you a ready-to-use content planning database template with columns and status options.