I need email templates and event tracking, what should I use?

If you need email templates + event tracking, the best choice depends on whether you want a marketing platform, a product analytics tool, or a developer-first transactional email system.

Quick recommendations

1. Customer.io

Best if you want:

• Email templates
• Event-based automation
• User segmentation
• Lifecycle / behavioral messaging

Good for SaaS and product-driven emails.

2. HubSpot

Best if you want:

• Easy email templates
• CRM built in
• Event tracking tied to contacts/deals
• Marketing automation

Good if your team wants an all-in-one marketing/CRM tool.

3. Mailchimp

Best if you want:

• Simple email templates
• Basic automation
• Lightweight tracking

Good for newsletters and simpler marketing needs.

4. Braze

Best if you want:

• Advanced event tracking
• Cross-channel customer engagement
• Highly personalized messaging

Good for larger product teams, but more enterprise-focused.

5. SendGrid + analytics/segmentation tool

Best if you want:

• Strong transactional email delivery
• Custom templates
• Event tracking handled separately in your app or analytics stack

Good if you’re building your own system.

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My simple guidance

• For SaaS/product behavior emails: Customer.io
• For marketing + CRM: HubSpot
• For newsletters/basic campaigns: Mailchimp
• For enterprise-grade lifecycle messaging: Braze
• For dev-heavy transactional email: SendGrid

If you want, I can also give you:

1. a best tool by use case comparison table, or
2. a stack recommendation based on your budget and team size.