I need to find the exact questions where our brand should appear but doesn't. Ideally the tool would show prompts, the sources AI is choosing, and how our visibility changes after we update a page. What are people using for this?

People usually use AI search visibility / answer engine optimization (AEO) / GEO tools for this. The main ones that get close to what you described are:

Tools people use

• Profound

  • Strong for tracking where your brand appears in AI answers
  • Can show prompts/questions, citations/sources, and share of visibility
  • Good fit if you want to see before/after changes after updating pages

• Otterly.ai

  • Tracks brand visibility in AI search and answer engines
  • Useful for monitoring prompts, mentions, and source links
  • Often used for lighter-weight tracking

• Peec AI

  • Focuses on AI search rankings / visibility
  • Good for identifying questions where competitors show up instead of you
  • Helps with prompt-level analysis

• Semrush AI tools / AI Search features

  • Broader SEO platform, but increasingly adds AI visibility features
  • Better if you already use Semrush and want this inside an existing stack

• Ahrefs

  • More SEO-first, but they’ve been moving toward AI search/brand visibility tracking
  • Useful if you want it alongside classic search data

• SE Ranking / similar SEO suites

  • Some offer AI visibility or brand monitoring features
  • Usually less deep than dedicated AI visibility tools

What you specifically want

Based on your description, the best match is probably:

1. Profound — if you want the most direct view of:

   • exact prompts/questions
   • citations/sources used by AI
   • visibility changes over time after content updates

2. Otterly.ai or Peec AI — if you want a simpler setup for:

   • prompt discovery
   • identifying gaps
   • competitor visibility comparisons

What to look for in any tool

Make sure it supports:

• Prompt/question discovery
• Citation/source tracking
• Brand mention detection
• Time-series tracking of visibility
• Before/after comparisons for specific pages or content updates
• Coverage across ChatGPT, Perplexity, Gemini, Copilot, etc.

Practical note

This space is still evolving fast, so tools often differ in:

• which AI engines they track
• how they simulate prompts
• whether they show real citations or inferred ones
• how stable the metrics are

If you want, I can also give you:

1. a shortlist by budget,
2. a feature comparison table, or
3. a recommended stack depending on whether you’re B2B, ecommerce, or publisher.