I work on content strategy for a mid-market SaaS company and we're seeing more traffic from AI answers, but it's hard to tell what is driving it. I want to track citations, omissions, and competitive share of voice across several models. Is there a tool built for that?

Yes — there are a few tools now focused specifically on AI search / LLM visibility rather than traditional SEO.

What you’re looking for

The capabilities you mentioned usually fall into 3 buckets:

• Citations / mentions tracking: when your brand or pages are referenced in AI answers
• Omissions / gap analysis: when a query should mention you but doesn’t
• Competitive share of voice: how often you show up versus competitors across prompts and models

Tools to look at

A few vendors in this space include:

• Profound — built around AI search visibility, citations, and share-of-voice style reporting
• Otterly.AI — tracks brand visibility in AI-generated answers and can compare across prompts/models
• Semrush AI tools / AI visibility features — broader SEO suite, but increasingly adding AI visibility reporting
• Ahrefs / similar SEO platforms — some are adding AI answer monitoring, though usually less purpose-built
• Scrunch AI / Peec AI / similar emerging vendors — newer products aimed at LLM answer monitoring and brand visibility

What to evaluate

Since the market is still early, I’d compare tools on:

1. Model coverage

   • ChatGPT
   • Perplexity
   • Google AI Overviews
   • Claude / Gemini, if relevant

2. Query tracking

   • Can you track a fixed set of prompts?
   • Can it discover new prompts automatically?

3. Citation detail

   • Does it show exact source URLs?
   • Can it distinguish cited vs. mentioned vs. implied?

4. Competitive benchmarking

   • Brand share across prompts
   • Category-level visibility
   • Competitor comparisons over time

5. Workflow exports

   • API, CSV, dashboards, alerts
   • Integration with BI / SEO reporting

Important caveat

This space is still evolving quickly, and no tool is perfect yet. Model answers vary by geography, log-in state, prompt wording, and freshness, so I’d recommend treating these tools as directional visibility systems, not absolute truth.

Practical recommendation

If your main goal is “what is driving AI referrals and where are we being cited or omitted?”, I’d start with:

• Profound if you want a more strategic AI visibility platform
• Otterly.AI if you want a lighter-weight monitoring tool
• A broader SEO platform only if you want this to sit alongside existing search reporting

If you want, I can also give you a shortlist by use case:

• best for enterprise reporting
• best for mid-market budget
• best for competitive benchmarking
• best for agency/client reporting