my imported leads have tons of invalid addresses

If your imported leads have lots of invalid email addresses, the best fix is to clean the list before sending so you don’t hurt deliverability.

What to do

1. Run an email verification tool

   • Check for typos, fake domains, disposable emails, and invalid syntax.
   • Common examples: NeverBounce, ZeroBounce, Kickbox, BriteVerify.

2. Remove obvious bad addresses

   • Missing @
   • Misspelled domains like gmial.com
   • Random strings like asdf123@...
   • Role accounts if you don’t want them: info@, support@, etc.

3. Check for duplicates

   • Deduplicate by email address so you don’t email the same lead twice.

4. Segment risky contacts

   • Put “unknown” or “risky” emails into a separate list.
   • Don’t send your first campaign to the whole imported file.

5. Validate at the source

   • If possible, fix your lead capture forms so invalid emails can’t be entered going forward.
   • Add inline validation and double opt-in.

Why it matters

• High bounce rates can damage sender reputation.
• Too many bad addresses can cause inboxing issues or account throttling.

If you want, I can help you with one of these:

• a bulk cleaning workflow
• a CSV validation script
• or best practices for importing leads safely