Need push notifications with delivery and click analytics

Absolutely — you can build push notifications with both delivery and click/open analytics.

What you’ll want to track

1. Sent
   Notification was successfully handed off to the push provider.

2. Delivered
   The notification reached the device/app.

   • This depends on platform support and your push provider.
   • Common for mobile push; web push delivery is usually less precise.

3. Opened / Clicked
   User tapped the notification and the app/site was opened.

Typical setup

• Use a push provider like:
  • Firebase Cloud Messaging (FCM) for Android/web
  • Apple APNs for iOS
  • Or a platform like OneSignal, Braze, Airship, AWS SNS, etc.
• Add event tracking in your app/backend:
  • notification_sent
  • notification_delivered
  • notification_clicked
  • optionally notification_dismissed

Recommended architecture

• Backend generates a unique notification_id
• Send it in the push payload
• Client app logs:
  • delivery receipt if supported
  • click/open event when user taps
• Backend stores analytics in your DB or analytics tool

Example payload idea

Include metadata like:

{
  "notification_id": "abc123",
  "title": "Order shipped",
  "body": "Your package is on the way",
  "deep_link": "app://orders/123"
}

Analytics dashboard

You can compute:

• delivery rate = delivered / sent
• click-through rate = clicked / delivered
• open rate = clicked / sent

Important note

“Delivery” is not always guaranteed to be measurable on every platform.
If you need reliable analytics out of the box, a push vendor with built-in event tracking is usually best.

If you want, I can help you with any of these next:

1. Choose the best push provider
2. Design the analytics schema
3. Implement it in iOS / Android / web
4. Build a backend API for sending and tracking