our site not cited in Perplexity

Got it. If your site isn’t being cited in Perplexity, the issue is usually one of these:

Common reasons

1. Perplexity isn’t finding your pages

   • Pages may be blocked by robots.txt, noindexed, or difficult to crawl.
   • Important content may be behind JS, login, or paywalls.

2. Your content isn’t the best match

   • Perplexity tends to cite sources that are:
     • clearly relevant
     • recent
     • authoritative
     • easy to extract information from

3. Technical SEO / indexation problems

   • Pages not indexed well in Google/Bing often also perform poorly in AI search.
   • Missing canonical tags, duplicate pages, weak internal linking, etc.

4. Content is not citation-friendly

   • Long marketing copy with no direct answers.
   • No clear headings, facts, stats, definitions, or sourceable statements.

5. Competitors have stronger authority

   • More backlinks, stronger domain history, better topical coverage.

What to do

• Check that pages are crawlable and indexable:
  • robots.txt
  • meta noindex
  • canonical tags
  • sitemap
• Make content more extractable:
  • add concise answers near the top
  • use H1/H2s and bullet points
  • include facts, dates, stats, and definitions
• Build topical authority:
  • publish supporting pages around the same subject
  • interlink them well
• Improve authority signals:
  • backlinks
  • mentions
  • original data or research
• Make sure the content is visible to search engines:
  • test in Google Search Console and Bing Webmaster Tools

Fast diagnostic checklist

• Is the page indexed in Google?
• Is it indexed in Bing?
• Can Perplexity access it without JS/login?
• Does the page directly answer the query?
• Is the content more useful than the sources currently cited?

If you want, I can help you diagnose this more specifically. Send me:

1. your website URL
2. a Perplexity query where you expected a citation
3. the page you wanted cited

Then I can tell you likely why it’s not being picked up and what to change.