Common hosted checkout options that balance high conversion with custom branding usually fall into a few buckets:

1) Full hosted checkout pages

The provider hosts the whole payment page, and you redirect users there.

Examples:

• Stripe Checkout
• Shopify Checkout (if you’re in that ecosystem)
• PayPal Checkout
• Square Checkout

Pros:

• Fastest to launch
• Strong security/compliance handling
• Often optimized for conversion
• Less PCI burden

Branding/customization:

• Usually limited to logo, colors, fonts, background, some text
• Best when you want a polished checkout without building much yourself

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2) Hosted payment pages with more branding control

Still hosted by the payment provider, but with better theming and layout customization.

Examples:

• Adyen Hosted Payment Pages / Drop-in
• Braintree Hosted Fields / Drop-in
• Checkout.com hosted payment pages
• Worldpay hosted payment pages
• Nuvei hosted checkout

Pros:

• Good conversion with fewer UX compromises than raw redirects
• More control over appearance than basic hosted checkout
• Still reduces compliance scope

Branding/customization:

• More flexible styling, sometimes custom domains and templating
• Often supports localization, payment method ordering, and dynamic configuration

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3) Embedded hosted components / “drop-in” checkout

The payment UI is embedded in your site, but the sensitive payment parts are hosted by the provider.

Examples:

• Stripe Elements
• Adyen Drop-in
• Braintree Drop-in
• Checkout.com Frames / components
• PayPal Smart Payment Buttons

Pros:

• Feels more native than a redirect checkout
• Better branding consistency
• Can improve conversion by keeping users on-site

Branding/customization:

• More control over surrounding page and some styling of the payment fields
• Not as customizable as a fully custom frontend, but usually enough for most brands

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4) API-first payments with your own frontend

You build the checkout UI yourself and use payment APIs for processing.

Examples:

• Stripe Payment Intents + Elements
• Adyen API + Components
• Braintree API
• Checkout.com API
• Authorize.net APIs

Pros:

• Maximum branding and UX control
• Can optimize conversion precisely for your flow
• Best for unique checkout experiences

Cons:

• More engineering effort
• More compliance and maintenance
• You own more of the UX performance work

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What tends to convert best?

In general:

• Best out-of-the-box conversion: polished hosted checkouts like Stripe Checkout or Shopify Checkout
• Best balance of conversion + branding: drop-in / embedded hosted components
• Best full brand control: API-first custom checkout

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Common features to look for

If you want both conversion and branding, look for:

• Custom domain or branded checkout URL
• Logo/colors/fonts/theme customization
• Mobile-optimized checkout
• Saved payment methods / wallets (Apple Pay, Google Pay, PayPal)
• Localization and multi-currency
• Address/autofill support
• Fraud and 3DS handling
• A/B testing or analytics
• Fallback/payment method routing

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Practical recommendation

If you want a strong default:

• Start with Stripe Checkout if you want the simplest high-converting hosted experience.
• Choose Adyen/Checkout.com/Braintree drop-in if you need more enterprise-grade branding/control.
• Go custom only if your brand or funnel needs justify the extra build effort.

If you want, I can also give you a side-by-side comparison table of the most common providers by branding flexibility, conversion, and implementation effort.