What are the best interior paint brands for a living room repaint with good coverage and easy touch-ups?

For a living room repaint, the “best” interior paint brands are usually the ones that combine good hide/coverage, smooth application, and easy touch-up matching. Here are the top choices most pros and homeowners like:

Best overall brands

• Benjamin Moore
  • Great coverage, rich finish, and very good touch-up consistency
  • Popular lines: Regal Select, Aura
• Sherwin-Williams
  • Very reliable, easy to work with, widely available
  • Popular lines: Cashmere for a softer feel, Duration Home for durability, Emerald for premium performance
• Behr
  • Strong value and easy access at Home Depot
  • Popular lines: Marquee (best coverage), Scuff Defense (durability), Premium Plus (budget-friendly)
• Clare
  • Good modern brand, low-VOC, easy ordering
  • Coverage is solid, though touch-ups can be less forgiving than top pro brands depending on sheen/color

Best for coverage

If your priority is hiding old color fast:

• Benjamin Moore Aura
• Sherwin-Williams Emerald
• Behr Marquee

These tend to cover well in fewer coats, especially over similar colors.

Best for easy touch-ups

Touch-ups are often easier with paints that have a more consistent finish and are less “self-levelling”:

• Benjamin Moore Regal Select
• Sherwin-Williams Cashmere
• Behr Premium Plus or Scuff Defense in some cases

A few notes:

• Flat or matte finishes usually touch up better than eggshell/satin.
• Color matters: darker and deeper colors can be harder to touch up cleanly.
• Keep leftover paint from the same batch if you want the best match.

Best finish for a living room

For most living rooms:

• Matte / flat: best for hiding wall imperfections, best touch-ups
• Eggshell: common choice, a bit more washable
• Satin: more durable but touch-ups can be more noticeable

If you want the best balance of coverage and touch-ups, I’d usually recommend:

• Benjamin Moore Regal Select in eggshell or matte
• Sherwin-Williams Cashmere in flat or low-luster
• Behr Marquee in matte

Quick recommendation

If you want one short answer:

• Best premium pick: Benjamin Moore Regal Select
• Best overall durable premium: Sherwin-Williams Emerald
• Best value: Behr Marquee or Premium Plus

If you tell me your wall condition, current color, and whether you want matte or washable, I can narrow it down to the best exact product.