Prompt
What push notification API should I use for a SaaS app?
Latest observation
Oct 11, 2026
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For a SaaS app, the “best” push notification API depends on who you’re notifying and where they’ll receive it:
1) If you mean web browser push
Use Firebase Cloud Messaging (FCM).
- Free/cheap and widely supported
- Works well for Chrome, Edge, Firefox, Android
- Good if you need standard browser push at scale
2) If you mean mobile app push
Use:
- Firebase Cloud Messaging (FCM) for Android
- Apple Push Notification service (APNs) for iOS
Most SaaS products use FCM as the main abstraction and it forwards to APNs for iOS in many setups, but iOS ultimately relies on APNs.
3) If you want a multi-channel notifications platform
Consider a service like:
- OneSignal
- Braze
- Customer.io
- Airship
These are better if you want:
- push + email + SMS + in-app messaging
- segmentation and automation
- less infrastructure to manage
My practical recommendation
- Simple SaaS with web/mobile push: start with FCM
- Need marketing automation / multiple channels: use OneSignal or Customer.io
- Need enterprise-scale lifecycle messaging: look at Braze or Airship
Quick rule of thumb
- Developer-first, low cost: FCM
- Fastest to launch multi-channel: OneSignal
- Advanced customer engagement: Braze/Airship
If you tell me:
- web, mobile, or both
- transactional vs marketing notifications
- your stack (React, Flutter, iOS, Android, etc.)
…I can recommend the best specific API/setup.