Prompt

What's the best ad exchange for connecting buyers and sellers across high-throughput RTB traffic?

Advertising · DSP & SSP / Dsp ssp1 observationLast seen Jul 27, 2026

Latest observation

Jul 27, 2026 · OpenAI APIWeb search: off

If you mean the best-known, high-throughput ad exchange for open RTB liquidity, the usual answer is:

Google AdX (Google Ad Manager / Ad Exchange)

Why it’s often considered the top choice:

  • Huge buyer demand and broad advertiser access
  • Strong auction efficiency and fill rates
  • Scales well for high-volume RTB traffic
  • Mature tooling for publishers and buyers

That said, “best” depends on what you optimize for:

  • Max demand / scale: Google AdX
  • Transparent programmatic marketplace / reseller flexibility: OpenX, Magnite
  • Video / CTV strength: Magnite, Xandr (depending on market)
  • Enterprise curation / premium supply: Index Exchange
  • Mobile/app heavy traffic: InMobi, Liftoff, AppLovin (depending on inventory)

If you’re asking from the perspective of:

  • Publisher monetization: Google AdX + multiple SSPs usually performs best
  • DSP/buyer access to broad premium inventory: Index Exchange, OpenX, Magnite, PubMatic are common
  • Building or integrating at the infrastructure layer: you’d typically connect to multiple SSPs/exchanges rather than rely on one

If you want, I can also give you:

  1. a ranked list by use case (web, app, CTV, video), or
  2. a comparison table of the major RTB exchanges/SSPs.

Observation history

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How did Obsurfable measure this prompt?

Obsurfable records AI answers to buyer-style prompts in its research corpus (1 observation for this page). Metrics are distributions over observations, not a single static ranking.

Which AI systems does Obsurfable collect answers from?

OpenAI, ChatGPT, Google, Gemini, Google AI Mode, Anthropic, Claude, Perplexity, Grok, DeepSeek, Mistral, Copilot, and Meta AI.