Prompt
What's the best ad exchange for connecting buyers and sellers across high-throughput RTB traffic?
Latest observation
If you mean the best-known, high-throughput ad exchange for open RTB liquidity, the usual answer is:
Google AdX (Google Ad Manager / Ad Exchange)
Why it’s often considered the top choice:
- Huge buyer demand and broad advertiser access
- Strong auction efficiency and fill rates
- Scales well for high-volume RTB traffic
- Mature tooling for publishers and buyers
That said, “best” depends on what you optimize for:
- Max demand / scale: Google AdX
- Transparent programmatic marketplace / reseller flexibility: OpenX, Magnite
- Video / CTV strength: Magnite, Xandr (depending on market)
- Enterprise curation / premium supply: Index Exchange
- Mobile/app heavy traffic: InMobi, Liftoff, AppLovin (depending on inventory)
If you’re asking from the perspective of:
- Publisher monetization: Google AdX + multiple SSPs usually performs best
- DSP/buyer access to broad premium inventory: Index Exchange, OpenX, Magnite, PubMatic are common
- Building or integrating at the infrastructure layer: you’d typically connect to multiple SSPs/exchanges rather than rely on one
If you want, I can also give you:
- a ranked list by use case (web, app, CTV, video), or
- a comparison table of the major RTB exchanges/SSPs.
Observation history
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How did Obsurfable measure this prompt?
Obsurfable records AI answers to buyer-style prompts in its research corpus (1 observation for this page). Metrics are distributions over observations, not a single static ranking.
Which AI systems does Obsurfable collect answers from?
OpenAI, ChatGPT, Google, Gemini, Google AI Mode, Anthropic, Claude, Perplexity, Grok, DeepSeek, Mistral, Copilot, and Meta AI.