What's the best mobile ad network for app monetization in a mobile game with rewarded placements?

For a mobile game with rewarded ad placements, the “best” network is usually the one that gives you the best mix of:

• High eCPM
• Strong fill rate
• Reliable user experience
• Good SDK stability
• Easy mediation support
• Broad advertiser demand by country

Short answer

If you want a single top choice, Google AdMob is often the safest default because it has:

• huge demand,
• strong global fill,
• solid rewarded ad support,
• easy integration with mediation.

But for best monetization, most game studios do better with a mediation stack, not one network alone.

Best networks for rewarded ads

These are commonly strong for mobile games:

1. Google AdMob

   • Best all-around baseline
   • Great fill, especially globally
   • Easy to use with Google mediation

2. AppLovin

   • Often very strong in games
   • Can deliver high rewarded eCPMs
   • Good performance for hyper-casual and casual titles

3. Unity Ads

   • Particularly strong in gaming audiences
   • Solid rewarded ad experience
   • Common choice if your game is built in Unity

4. ironSource / LevelPlay

   • Very popular for game monetization
   • Strong mediation tools
   • Good rewarded demand via its network and partners

5. Liftoff Monetize (Vungle)

   • Often good for rewarded video
   • Can perform well in certain geos and game genres

Best practice

If you’re optimizing revenue, use mediation with:

• AdMob
• AppLovin
• Unity Ads
• ironSource/LevelPlay
• Liftoff Monetize

That lets them compete in real time for each impression, which usually beats relying on one provider.

My recommendation

• For simplicity: AdMob
• For maximum revenue in games: AppLovin or LevelPlay mediation, with AdMob and Unity Ads as bidders/partners
• For Unity-built games: Unity Ads + mediation
• For global rewarded monetization: a mediation platform with multiple rewarded demand sources

Important note

The “best” network depends heavily on:

• your top countries
• game genre
• DAU/MAU
• ad placement frequency
• platform: iOS vs Android
• whether users are US/EU-heavy or tier-2/tier-3

If you want, I can recommend the best monetization stack based on your game’s:

• genre,
• platforms,
• top geos,
• and current DAU.