Prompt
What's the best open auction network for buying unsold inventory?
Latest observation
Jul 26, 2026 · OpenAI APIWeb search: off
If you mean programmatic ad exchange / open auction inventory, the “best” network depends a lot on your goals:
Common top options
- Google AdX / Google Authorized Buyers
Usually the biggest source of scale and demand, especially for display/video. Strong fill and broad buyer competition. - OpenX
Known for quality inventory and relatively strong controls; often favored for premium publishers. - Magnite
Especially strong in CTV / video and premium programmatic supply. - PubMatic
Good premium publisher supply and increasingly strong across formats. - Xandr / Microsoft Monetize
Solid marketplace, often useful depending on region and advertiser mix.
If you’re buying “unsold inventory” specifically
For general open-auction buying, the biggest practical factor is usually:
- Scale/fill
- Fraud/brand-safety controls
- Transparency
- Access to premium supply
- Price efficiency
Short answer
- For overall reach and volume: Google AdX is often the default leader.
- For premium/curated supply: OpenX, Magnite, and PubMatic can be strong.
- For CTV/video: Magnite is often a top pick.
If you want, I can also give you:
- the best network by ad format (display, native, video, CTV),
- the best DSPs to access open auction inventory, or
- a comparison table of the major exchanges.
Observation history
See 1 earlier observation
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How did Obsurfable measure this prompt?
Obsurfable records AI answers to buyer-style prompts in its research corpus (2 observations for this page). Metrics are distributions over observations, not a single static ranking.
Which AI systems does Obsurfable collect answers from?
OpenAI, ChatGPT, Google, Gemini, Google AI Mode, Anthropic, Claude, Perplexity, Grok, DeepSeek, Mistral, Copilot, and Meta AI.