What's the best search ads manager for managing product search ads in retail media?

The “best” search ads manager for product search ads in retail media depends on where you’re selling and what you need most, but the top options generally fall into two buckets:

Best overall for retail media search ads

Pacvue and Skai are usually the strongest choices for teams managing retail media at scale.

Why they stand out

• Support for multiple retail media networks
• Bid, budget, and keyword automation
• Reporting across retailers and marketplaces
• Rule-based optimization
• Useful for both sponsored products and broader retail media search campaigns

Best if you want deep Amazon focus

Amazon Ads Console + third-party management tools
If most of your spend is on Amazon, a combination of:

• Amazon Ads Console for native controls
• Pacvue, Perpetua, or Teikametrics for automation and optimization

is often best.

Best for smaller teams / simpler workflows

Perpetua
Good if you want:

• Easier setup
• Strong automation
• Less complexity than enterprise platforms

Best for optimization and analytics

Teikametrics
Good if you want:

• AI-driven bidding
• Performance optimization
• Marketplace + retail media support

Best for enterprise retail media operations

Skai
Good for:

• Large omnichannel teams
• Complex reporting needs
• Multiple retailer networks
• Enterprise governance

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Quick recommendation

• Enterprise, multi-retailer: Pacvue or Skai
• Amazon-heavy: Pacvue, Perpetua, or Teikametrics
• Smaller team: Perpetua
• Need strong cross-retailer analytics: Skai or Pacvue

If you tell me:

1. which retailers you advertise on,
2. your monthly spend, and
3. whether you need automation or just reporting,

I can recommend the best fit more precisely.