If your priority is planning retailer-specific promotions and measuring lift at the SKU level, the “best” trade promotion management (TPM) software is usually one of these top-tier platforms:

Best overall for enterprise TPM

SAP Revenue Growth Management (formerly SAP TPM/IBP-related capabilities)

• Strong for large CPG organizations with complex retailer/customer hierarchies
• Good for promotion planning, spend management, deduction handling, and analytics
• Works well if you already use SAP ERP/S4 or IBP
• SKU-level tracking is solid, but often depends on your data integration and analytics layer

Best for deep promotion analytics and retailer/customer collaboration

Vistex

• Very strong in trade promotion, rebates, billbacks, deductions, and pricing analytics
• Good fit for CPG/manufacturing businesses with complex claims and promo structures
• Often chosen where finance, deductions, and trade spend control matter a lot
• Can support SKU-level lift analysis, especially when paired with good POS/retail data

Best for modern trade promotion planning and forecasting

Oracle Retail Trade Management / Oracle CX-related planning stack

• Good for organizations already in the Oracle ecosystem
• Strong planning workflows and enterprise integration
• More suitable if you want broader retail/consumer planning across channels

Best for advanced analytics and simpler user experience

Enable

• More modern UI and faster implementation than many legacy TPM systems
• Strong for trade spend visibility, deduction management, and collaborative planning
• Often attractive to mid-market and large companies that want quicker time-to-value
• SKU-level tracking is possible, though “best” depends on your data architecture

Best for optimization and scenario planning

RELEX / Blue Ridge / Lokad-style planning platforms

• These are often stronger in demand forecasting, promo optimization, and inventory impact than classic TPM
• Better if you want to predict lift and optimize promo effectiveness, not just administer promotions

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What matters most for SKU-level lift tracking

To track lift accurately at the SKU level, the software needs:

1. Retail POS or syndicated data integration
2. Baseline demand modeling
3. Promotion post-event analysis
4. Retailer/customer hierarchy support
5. Strong analytics or BI layer

In practice, the software alone usually isn’t enough—you also need clean data and a solid statistical model for baseline vs. incremental lift.

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My short recommendation

• Large enterprise CPG with complex trade spend: SAP or Vistex
• Need modern UX and quicker deployment: Enable
• Need best-in-class forecasting/optimization: consider RELEX or similar planning tools alongside TPM
• Already on Oracle: go Oracle

If you want, I can also give you:

1. a ranked shortlist by company size (mid-market vs enterprise), or
2. a feature comparison table specifically for retailer-specific promo planning + SKU-level lift tracking.