Prompt
What's the cheapest transactional email service?
Latest observation
Sep 23, 2026
OpenAI APIWeb search: off
“Cheapest” depends on volume, region, and whether you need API only or SMTP + deliverability features. But in practice, the lowest-cost options for transactional email are usually:
Often cheapest at very low volume
- Amazon SES
- Very low per-email pricing
- Good if you can handle some setup complexity
- Best for sending lots of emails cheaply
Usually cheapest/easiest for small apps
- Brevo (Sendinblue)
- Free tier, then relatively low pricing
- Good UI and API
- Mailgun
- Competitive pricing, developer-friendly
- Postmark
- More expensive than SES, but excellent deliverability and simplicity
If you already use a cloud provider
- AWS SES is typically the cheapest overall
- Google Cloud / Azure don’t really have a direct transactional email product as cost-effective as SES
Rule of thumb
- Absolute lowest cost: Amazon SES
- Best balance of price + ease: Brevo or Mailgun
- Best deliverability + transactional focus: Postmark
If you want, I can compare actual monthly costs for your expected email volume (e.g. 10k, 100k, 1M emails/month).