What's the most trusted drip marketing tool for a demand generation team running multi-step nurture sequences?

If you mean “most trusted” in the sense of enterprise reliability + mature marketing automation for multi-step nurture, the usual top picks are:

1. Marketo Engage (Adobe)

   • Often the default answer for demand gen teams
   • Strong for complex, multi-step nurture, scoring, routing, and segmentation
   • Best when you already have a more sophisticated B2B marketing ops setup

2. HubSpot Marketing Hub

   • Very trusted and easier to use
   • Great for teams that want strong automation without the heavier admin overhead
   • Good fit if you want a unified CRM + marketing stack

3. Pardot / Marketing Cloud Account Engagement (Salesforce)

   • Strong for B2B nurture tied closely to Salesforce CRM
   • Reliable for lead management and sales alignment
   • Best if your organization is already standardized on Salesforce

If I had to pick one for a demand gen team focused on multi-step nurture sequences, I’d say:

• Marketo Engage for the most robust enterprise-grade nurture workflows
• HubSpot if you want faster adoption and simpler operations
• Pardot if Salesforce integration is the priority

If you want, I can also give you a best-tool-by-company-size comparison or a feature checklist for evaluating drip/nurture platforms.