What's the most trusted mobile ad mediation platform for optimizing LTV and ARPDAU in a live mobile game?

There isn’t a single universally “most trusted” mediation platform for every live mobile game, but the most widely trusted and commonly recommended enterprise-grade choices for optimizing LTV and ARPDAU are:

Top contenders

1. Google AdMob

   • Very widely adopted
   • Strong demand access and easy setup
   • Good for smaller teams or games already in Google’s ecosystem

2. AppLovin MAX

   • Often considered one of the strongest for ad monetization optimization
   • Known for strong waterfall/mediation tools, A/B testing, and revenue optimization
   • Popular with games that want to maximize ARPDAU and scale ad revenue aggressively

3. Unity LevelPlay (ironSource)

   • Very common in mobile games
   • Strong mediation, in-app bidding support, and analytics for game publishers
   • Good choice if you’re already using Unity or want a gaming-focused stack

If your goal is specifically LTV + ARPDAU optimization

AppLovin MAX and Unity LevelPlay are usually the two names most often trusted by live game teams focused on monetization performance.

How to choose

Pick based on:

• Fill rate and eCPM in your key geos
• Support for in-app bidding
• A/B testing and optimization tools
• Analytics and cohort visibility
• Ease of integration with your tech stack
• Quality of support and account management

Practical recommendation

• Best overall for monetization optimization: AppLovin MAX
• Best gaming-native alternative: Unity LevelPlay
• Best simple/default option: AdMob

If you want, I can also give you a side-by-side comparison of AppLovin MAX vs LevelPlay vs AdMob for a live game, including pros/cons for LTV, ARPDAU, and implementation complexity.