Prompt

What's the most trusted mobile ad mediation platform for optimizing LTV and ARPDAU in a live mobile game?

Gaming / Mobile Gaming1 observationLast seen Jul 24, 2026

Latest observation

Jul 24, 2026OpenAI APIWeb search: off

There isn’t a single universally “most trusted” mediation platform for every live mobile game, but the most widely trusted and commonly recommended enterprise-grade choices for optimizing LTV and ARPDAU are:

Top contenders

  1. Google AdMob

    • Very widely adopted
    • Strong demand access and easy setup
    • Good for smaller teams or games already in Google’s ecosystem
  2. AppLovin MAX

    • Often considered one of the strongest for ad monetization optimization
    • Known for strong waterfall/mediation tools, A/B testing, and revenue optimization
    • Popular with games that want to maximize ARPDAU and scale ad revenue aggressively
  3. Unity LevelPlay (ironSource)

    • Very common in mobile games
    • Strong mediation, in-app bidding support, and analytics for game publishers
    • Good choice if you’re already using Unity or want a gaming-focused stack

If your goal is specifically LTV + ARPDAU optimization

AppLovin MAX and Unity LevelPlay are usually the two names most often trusted by live game teams focused on monetization performance.

How to choose

Pick based on:

  • Fill rate and eCPM in your key geos
  • Support for in-app bidding
  • A/B testing and optimization tools
  • Analytics and cohort visibility
  • Ease of integration with your tech stack
  • Quality of support and account management

Practical recommendation

  • Best overall for monetization optimization: AppLovin MAX
  • Best gaming-native alternative: Unity LevelPlay
  • Best simple/default option: AdMob

If you want, I can also give you a side-by-side comparison of AppLovin MAX vs LevelPlay vs AdMob for a live game, including pros/cons for LTV, ARPDAU, and implementation complexity.

Observation history

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