What should an AI visibility report include?

An AI visibility report should show how your brand, content, or product appears across AI systems, not just in traditional search. At a minimum, it should include:

1. Executive summary

• Overall visibility score or snapshot
• Key wins, risks, and trends
• Top recommendations

2. AI platform coverage

• Which AI systems were checked, such as ChatGPT, Gemini, Claude, Perplexity, Copilot, and AI Overviews
• Date range and prompt set used
• Geography/language if relevant

3. Prompt and query performance

• The questions or prompts tested
• How often your brand was mentioned
• Whether it was recommended, cited, or ignored
• Position/placement in answers when applicable

4. Share of voice

• How often you appear compared with competitors
• Category or topic-level visibility
• Mentions by use case, intent, or funnel stage

5. Citation and source analysis

• Which sources AI tools used when mentioning you
• Whether your website, docs, reviews, news, or third-party sites were cited
• Gaps in source coverage

6. Sentiment and framing

• Positive, neutral, or negative context
• Common themes or attributes associated with your brand
• Misconceptions or inconsistent descriptions

7. Competitor comparison

• Competitors that appear more often
• Topics where they outrank or replace you
• Content gaps relative to competitors

8. Content and technical findings

• Pages or assets AI systems seem to rely on
• Missing or weak content areas
• Indexing, structured data, crawlability, or accessibility issues that may affect visibility

9. Opportunity analysis

• High-value prompts where you should appear but don’t
• Content types to create or improve
• Source-building opportunities, such as PR, reviews, directories, or knowledge bases

10. Recommendations and action plan

• Prioritized next steps
• Quick wins vs. long-term fixes
• Ownership, timeline, and expected impact

11. Appendices

• Full prompt list
• Raw outputs or screenshots
• Methodology and limitations
• Notes on model/version differences

If you want, I can also give you:

1. a one-page AI visibility report template, or
2. a detailed KPI framework for measuring AI visibility.