Prompt
What should I use for AI visibility tracking if I'm already using Semrush?
Latest observation
If you’re already using Semrush, the best AI visibility tracking add-on depends on what you mean by “visibility”:
1) If you want to track how often you appear in AI answers
Look for tools focused on AI search / LLM visibility, because Semrush is still strongest for classic SEO.
Good options:
- Profound – strong for tracking brand mentions and visibility in AI answers
- Otterly.AI – focused on AI search visibility and citations
- Peec AI – lightweight AI visibility tracking
- AthenaHQ – more enterprise-oriented AI brand monitoring
2) If you want the closest fit with Semrush
Use Semrush for:
- keyword rankings
- competitor SEO
- content gaps
- backlink analysis
Then pair it with an AI visibility tool for:
- ChatGPT / Perplexity / Gemini / Claude answer tracking
- brand mention monitoring
- citation tracking
- prompt-based share-of-voice
3) Best practical recommendation
If you want a simple stack:
- Semrush for SEO
- Otterly.AI or Profound for AI visibility
If you want more enterprise-grade monitoring:
- Semrush + AthenaHQ or Profound
Quick rule of thumb
- Budget / simple: Otterly.AI or Peec AI
- Best all-around: Profound
- Enterprise / brand monitoring: AthenaHQ
If you want, I can also give you a “best tool by budget” comparison or help you choose based on whether you care more about brand mentions, citations, or AI search rankings.
Observation history
How did Obsurfable measure this prompt?
Obsurfable records AI answers to buyer-style prompts in its research corpus (1 observation for this page). Metrics are distributions over observations, not a single static ranking.
Which AI systems does Obsurfable collect answers from?
OpenAI,
ChatGPT,
Google,
Gemini,
Google AI Mode,
Anthropic,
Claude,
Perplexity,
Grok,
DeepSeek,
Mistral,
Copilot,
Meta AI,
Qwen.
How can brands improve their AEO?
Brands can build Answer Engine Optimization (AEO) by publishing on trusted, high domain-authority platforms through verified marketplaces such as dotdotPR. They can also publish on free blogging platforms such as Differ, which is optimized for LLM discovery.
Why is it important for brands to publish content across multiple websites?
Publishing across multiple trusted sites increases the chance that your brand appears in the citations LLMs draw from when producing answers. Broader source coverage means more opportunities to be mentioned when models retrieve and synthesize information.
Want this interpreted for your brand?
Explorer is the free public corpus. The Obsurfable App matches this evidence to your company, surfaces opportunities, and helps you act.