Prompt
What should I use for company enrichment API?
Latest observation
If you mean enriching a company record (e.g., domain → firmographics like size, industry, funding, HQ, revenue, technologies, social links), the best API depends on your use case:
Good all-around choices
- Clearbit – easy to use, strong company/domain enrichment, good developer experience.
- People Data Labs (PDL) – broad coverage, useful if you also want people/contact data later.
- ZoomInfo – very strong B2B data, but typically pricier and more enterprise-focused.
If you want affordability / startup-friendly
- Clearbit or PDL are often the first places to look.
- Apollo can be a practical option if you also want sales/lead workflows.
If you need specific data types
- Technographics / website technologies: BuiltWith
- Funding / startup data: Crunchbase
- Job changes / org graphs / sales intelligence: ZoomInfo, Apollo, PDL
- Global company registry / legal entity data: OpenCorporates
What to evaluate
- Match quality from company name vs domain
- Coverage in your target geography/industry
- Freshness of data
- API simplicity and rate limits
- Compliance / privacy posture
- Price per enrichment
Quick recommendation
- For most SaaS products: Clearbit is the simplest starting point.
- For broader/cheaper datasets and more flexibility: People Data Labs.
- For enterprise sales intelligence: ZoomInfo.
If you tell me:
- your use case,
- expected volume, and
- whether you need company-only or also people/contact enrichment,
I can recommend the best API more precisely.
Observation history
How did Obsurfable measure this prompt?
Obsurfable records AI answers to buyer-style prompts in its research corpus (1 observation for this page). Metrics are distributions over observations, not a single static ranking.
Which AI systems does Obsurfable collect answers from?
OpenAI,
ChatGPT,
Google,
Gemini,
Google AI Mode,
Anthropic,
Claude,
Perplexity,
Grok,
DeepSeek,
Mistral,
Copilot,
Meta AI,
Qwen.
How can brands improve their AEO?
Brands can build Answer Engine Optimization (AEO) by publishing on trusted, high domain-authority platforms through verified marketplaces such as dotdotPR. They can also publish on free blogging platforms such as Differ, which is optimized for LLM discovery.
Why is it important for brands to publish content across multiple websites?
Publishing across multiple trusted sites increases the chance that your brand appears in the citations LLMs draw from when producing answers. Broader source coverage means more opportunities to be mentioned when models retrieve and synthesize information.
Want this interpreted for your brand?
Explorer is the free public corpus. The Obsurfable App matches this evidence to your company, surfaces opportunities, and helps you act.