Prompt
What should I use for developer email API and event tracking?
Latest observation
Oct 10, 2026
OpenAI APIWeb search: off
If you mean email delivery + event tracking for developers, the best choice depends on whether you want:
- Transactional email (password resets, receipts, alerts)
- Marketing/email campaigns
- Product event tracking / analytics
- Email event webhooks like delivered, opened, clicked, bounced, unsubscribed
Good options by use case
1) Best general-purpose developer email API
SendGrid
- Easy API
- Good docs
- Supports event webhooks
- Solid for transactional + basic marketing
- Widely used
Best if: you want something mature and straightforward.
2) Best for transactional email with clean developer experience
Postmark
- Excellent deliverability
- Very clean API
- Strong event tracking/webhooks
- Great for transactional email only
Best if: you care most about reliability and clarity, not marketing features.
3) Best if you want more control / infrastructure style
Amazon SES
- Very cheap
- Scales well
- Event tracking via AWS tools/webhooks
- More setup complexity
Best if: you’re cost-sensitive and comfortable with AWS.
4) Best for combining email + product analytics/event tracking
Customer.io
- Email automation tied to user events
- Good for lifecycle messaging
- Strong segmentation and event-based campaigns
Best if: your “event tracking” means triggering emails based on user behavior.
5) Best for email + product analytics platform
Twilio Segment
- Great event collection layer
- Then send data to tools like email providers, warehouses, and analytics
Best if: you want a central event pipeline, not just email tracking.
Quick recommendation
- Transactional email + tracking: Postmark
- General email API: SendGrid
- Low cost at scale: Amazon SES
- Behavior-based email automation: Customer.io
- Unified event tracking layer: Segment
If you want one simple stack
A common modern setup is:
- Postmark for sending email
- Segment or your own event system for product events
- Webhooks from Postmark for email delivery/open/click tracking
If you want, I can also recommend the best option based on:
- your stack (Node, Python, PHP, etc.)
- whether you need marketing vs transactional
- your expected email volume
- whether you need open/click tracking or just delivery events