Prompt
What should I use for mobile app experiments?
Latest observation
Oct 13, 2026
OpenAI APIWeb search: off
For mobile app experiments, the best choice is usually an A/B testing or experimentation platform that supports mobile SDKs and can measure in-app events, retention, and conversion.
Good options
- Firebase Remote Config + A/B Testing
Best if you want a simple, low-cost option and already use Firebase/Google Analytics. - LaunchDarkly
Great for feature flags and progressive rollouts; also useful for experiments. - Optimizely
Strong experimentation platform with solid analytics and enterprise features. - Amplitude Experiment
Good if you already use Amplitude for product analytics. - Split
Strong for feature flags and controlled rollouts, with experimentation support.
What to look for
- Native iOS/Android SDKs
- Feature flagging + experiment assignment
- Event tracking for conversion, retention, and revenue
- Ability to target by user segments
- Support for statistical significance and holdouts
- Minimal impact on app performance
Practical recommendation
- If you’re starting out: Firebase Remote Config + A/B Testing
- If you need robust feature flagging and experiments: LaunchDarkly or Split
- If analytics is already central to your workflow: Amplitude Experiment
- If you’re enterprise and experimentation-heavy: Optimizely
If you want, I can recommend the best tool based on your stack, budget, and whether you’re on iOS, Android, or both.