What should I use for permissioned brand asset sharing?

If you need permissioned brand asset sharing—logos, product photos, approved copy, media kits, campaign files, etc.—the best choice depends on whether you want a simple sharing hub or a more governed brand portal.

Good options by use case

1. Simple, secure sharing

• Google Drive / Microsoft SharePoint / Dropbox
• Best if you just need:
  • access control
  • link sharing
  • folder-based organization
  • version history
• Downsides: not very brand-friendly, harder to present as a polished portal, limited approval/workflow features

2. Brand portal / digital asset management (DAM)

• Bynder, Canto, Brandfolder, Frontify, Aprimo
• Best if you need:
  • role-based permissions
  • branded portal experience
  • asset approval and governance
  • usage guidelines
  • metadata, search, version control
  • sharing with external partners/agencies
• This is usually the right category for “permissioned brand asset sharing”

3. Internal-only collaboration

• SharePoint, Box, Notion, Confluence
• Best for internal teams where branding is less important than workflow and docs

If I had to recommend one path

• For a real brand asset sharing system, use a DAM like Bynder, Canto, Brandfolder, or Frontify
• For a lighter-weight setup, use SharePoint or Dropbox Business
• For the best balance of governance + usability, Frontify or Bynder are common starting points

Key features to look for

• Granular permissions
• Expiring links
• External guest access
• Approval workflows
• Version control
• Watermarking or download controls
• Audit logs
• Brand guidelines alongside assets

If you want, I can also give you:

1. a shortlist by company size/budget, or
2. a comparison table of the top 5 tools.