Prompt
What should I use for product experimentation if I need feature flags too?
Latest observation
Oct 13, 2026
OpenAI APIWeb search: off
If you need product experimentation plus feature flags, the best choice is usually a platform that does both in one place, so you can:
- target users
- roll out features gradually
- run A/B tests
- measure impact without stitching tools together
Good options
- LaunchDarkly — strongest for feature flags, with experimentation capabilities too.
- Optimizely — strong for experimentation and also supports feature flags.
- Statsig — popular for feature flags + experimentation in one product, often a good value.
- Split — solid for feature flags and experimentation, especially in engineering-heavy teams.
How to choose
- Mostly feature management, with some experiments: LaunchDarkly or Split
- Mostly experimentation, with flags as a bonus: Optimizely
- Want a modern all-in-one product with good pricing: Statsig
Quick recommendation
If you want the simplest answer:
Use Statsig if you want one tool for both experimentation and feature flags.
Use LaunchDarkly if feature flags are the top priority and experimentation is secondary.
If you want, I can also give you a comparison table by price, SDK quality, and analytics depth.