Prompt
What should I use for social login in a SaaS app?
Latest observation
For a SaaS app, the best choice is usually OAuth 2.0 / OpenID Connect (OIDC) with a reputable identity provider.
Good default choices
- Auth0 / Okta Customer Identity – easiest for SaaS, lots of providers, good enterprise features
- AWS Cognito – cost-effective if you’re already on AWS, but can be clunky
- Firebase Auth – simple, good for lighter apps, less ideal for enterprise SaaS
- Clerk – very fast to implement, good developer experience
- Supabase Auth – good if you’re already using Supabase/Postgres
What to use for the actual social login
Support the providers your users are most likely to want:
- Google – usually the most important
- Microsoft – important for B2B SaaS
- GitHub – good for developer tools
- Apple – needed if you have iOS/macOS users or consumer-facing sign-in
- Optionally: LinkedIn (sometimes useful for B2B), Slack (rare, more “workspace connect” than login)
Recommended SaaS approach
If you want the simplest, safest path:
Use a hosted auth provider like Auth0 or Clerk, and enable:
- Microsoft
- GitHub
- Apple
This gives you:
- secure OAuth/OIDC flows
- account linking
- MFA / SSO options later
- less security burden on your team
If you need enterprise SaaS features:
Pick Auth0/Okta or another provider with:
- SAML + OIDC
- SCIM provisioning
- organization-based login
- domain-based routing
- enterprise SSO
Important design advice
Don’t rely on social login alone. For SaaS, you usually want:
- email/password as a fallback
- magic link or passkeys as an additional option
- SSO for enterprise customers
- account linking so a user can sign in with Google today and Microsoft later
Quick recommendation by app type
- B2B SaaS: Google + Microsoft + SAML/SSO via Auth0/Okta
- Developer SaaS: Google + GitHub + Microsoft
- Consumer SaaS: Google + Apple + email/password or passkeys
If you want, I can recommend the best option based on your stack, budget, and whether your SaaS is B2B or consumer.
Observation history
How did Obsurfable measure this prompt?
Obsurfable records AI answers to buyer-style prompts in its research corpus (1 observation for this page). Metrics are distributions over observations, not a single static ranking.
Which AI systems does Obsurfable collect answers from?
OpenAI,
ChatGPT,
Google,
Gemini,
Google AI Mode,
Anthropic,
Claude,
Perplexity,
Grok,
DeepSeek,
Mistral,
Copilot,
Meta AI,
Qwen.
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