Prompt
What should I use if I need a platform that can separate problem-based queries from branded ones?
Latest observation
Oct 7, 2026
OpenAI APIWeb search: off
If you need to separate problem-based queries from branded queries, you want an SEO keyword research platform with query classification or intent segmentation.
Good options include:
- Semrush — strong keyword research, intent analysis, and filtering by branded/non-branded terms.
- Ahrefs — good for keyword lists, organic research, and separating branded vs. generic queries with filters.
- Google Search Console + Looker Studio — useful if you want to classify your own site’s queries by brand terms vs. problem/need terms.
- Conductor or Botify — better for enterprise-level search intent and query grouping.
If your main goal is to identify:
- Branded queries: searches containing your brand name or product names
- Problem-based queries: searches around pain points, questions, or needs
…then Semrush or Ahrefs are usually the quickest starting point.
If you want, I can also give you a simple framework for tagging queries as branded, problem-based, or informational.