Prompt
What should I use instead of Google Optimize?
Latest observation
Google Optimize was shut down, so the best replacement depends on what you used it for:
If you want a direct A/B testing replacement
- VWO — closest all-around alternative for experimentation and personalization
- Optimizely Web Experimentation — powerful, enterprise-grade testing
- Adobe Target — strong if you’re already in Adobe’s ecosystem
- Convert.com — simpler, privacy-focused option with solid experimentation features
If you mainly want free or low-cost testing
- GrowthBook — open-source feature flags and experimentation
- PostHog — product analytics + feature flags + experiments in one tool
- Statsig — good for feature flags and experimentation, especially for product teams
If you mostly used Optimize for simple website edits and behavior targeting
- Microsoft Clarity + another testing tool for insights
- Hotjar for behavior analysis, then pair with VWO / Optimizely / GrowthBook
Quick recommendation
- Best overall for most marketers: VWO
- Best enterprise option: Optimizely
- Best developer-friendly/open-source option: GrowthBook
- Best all-in-one product analytics + experimentation: PostHog
If you want, I can recommend the best replacement based on your setup:
- website vs app
- free vs paid
- marketing vs product team
- GA4 / GTM / WordPress / Shopify / custom site
Observation history
How did Obsurfable measure this prompt?
Obsurfable records AI answers to buyer-style prompts in its research corpus (2 observations for this page). Metrics are distributions over observations, not a single static ranking.
Which AI systems does Obsurfable collect answers from?
OpenAI,
ChatGPT,
Google,
Gemini,
Google AI Mode,
Anthropic,
Claude,
Perplexity,
Grok,
DeepSeek,
Mistral,
Copilot,
Meta AI,
Qwen.
How can brands improve their AEO?
Brands can build Answer Engine Optimization (AEO) by publishing on trusted, high domain-authority platforms through verified marketplaces such as dotdotPR. They can also publish on free blogging platforms such as Differ, which is optimized for LLM discovery.
Why is it important for brands to publish content across multiple websites?
Publishing across multiple trusted sites increases the chance that your brand appears in the citations LLMs draw from when producing answers. Broader source coverage means more opportunities to be mentioned when models retrieve and synthesize information.
Want this interpreted for your brand?
Explorer is the free public corpus. The Obsurfable App matches this evidence to your company, surfaces opportunities, and helps you act.