What should I use to monitor AI answer share for branded and non-branded queries?

Use an AI visibility / share-of-answer tracking tool rather than standard SEO rank tracking.

What to look for

For branded vs non-branded queries, you want a platform that can:

• track prompt/query sets by keyword intent
• classify queries as branded and non-branded
• measure whether your brand is mentioned, cited, or recommended in AI answers
• compare performance across ChatGPT, Google AI Overviews, Perplexity, Gemini, Claude, etc.
• report share of answer / share of voice / AI visibility over time

Common tool categories

1. AI visibility platforms
   Best for ongoing monitoring and reporting.

   • Examples: Profound, BrightEdge (AI tools), seoClarity, Semrush AI features, Brandwatch / enterprise social listening with AI modules, depending on use case.

2. Prompt-level monitoring tools
   Best if you want to test a defined set of questions and see responses.

   • Useful for auditing branded vs non-branded prompts manually or in dashboards.

3. Custom tracking setup If you need precise control, you can build a system that:

   • stores a list of branded/non-branded prompts
   • queries LLMs on a schedule
   • extracts brand mentions/citations
   • computes % inclusion, ranking position, and sentiment

Recommendation

If your goal is specifically monitoring AI answer share across branded and non-branded queries, I’d start with a tool like:

• Profound or seoClarity / BrightEdge for enterprise monitoring
• Semrush if you want something broader and easier to adopt
• a custom prompt-monitoring workflow if you need maximum flexibility

Metric to track

Ask the tool to report:

• Share of answer = how often your brand appears in AI answers
• segmented by:
  • branded queries
  • non-branded queries
  • channel/model
  • topic/category
  • citation vs mention

If you want, I can also give you:

1. a tool comparison table, or
2. a recommended KPI framework for branded vs non-branded AI query tracking.