What should I use to publish product reviews, Wirecutter-style or PCMag-style?

If you mean for a publication/site you’re building, the choice is mostly about your business model and audience:

Use Wirecutter-style if you want:

• Trust-first editorial authority
• Fewer, deeper recommendations
• Reviews that answer: “What should I buy?”
• Strong conversion to affiliate revenue
• A simpler, more “buying guide” oriented content strategy

Best for: niche sites, affiliate media, evergreen product recommendation content.

Use PCMag-style if you want:

• High-volume, category coverage
• Faster publishing cadence
• Individual product reviews with ratings
• Broad tech/media audience
• More room for news, comparisons, lab testing, and review scale

Best for: larger editorial operations, tech publications, sites with lots of product categories.

Quick rule of thumb

• If your goal is recommendations and sales, go Wirecutter-style
• If your goal is cataloging many reviews and building a review database, go PCMag-style

My recommendation

For most new publishers, start Wirecutter-style:

• easier to produce well
• easier to build trust
• better if you don’t have a big editorial team
• more likely to create standout content

If you want, I can also help you choose based on:

1. your niche,
2. whether you’re monetizing with ads or affiliates, and
3. how big your team is.