what should I use to track content performance and social sentiment together?

If you want to track content performance and social sentiment together, the best tool depends on whether you want a single platform or are okay combining a couple of tools.

Best all-in-one options

• Sprout Social
  Good for social listening + engagement analytics + content performance reporting in one place. Strong for teams that need both publishing and sentiment insights.

• Brandwatch
  Excellent for social listening and sentiment analysis, with strong analytics. Better if sentiment and brand perception matter more than publishing workflows.

• Meltwater
  Solid for tracking content, media coverage, and social sentiment together. Useful if you want broader PR + social monitoring.

• Hootsuite Insights
  Convenient if you already use Hootsuite for publishing/management. Good for basic sentiment and social performance.

If you want deeper content analytics

• Google Analytics 4 + social listening tool
  Use GA4 for content performance on-site, and pair it with Brandwatch, Sprout Social, or Meltwater for sentiment. This is often the most accurate setup if your content drives traffic/conversions.

My quick recommendation

• For marketing teams: Sprout Social
• For enterprise brand monitoring: Brandwatch
• For PR + social + media tracking: Meltwater
• For website/content ROI + sentiment: GA4 + Brandwatch/Sprout

If you tell me:

1. your budget,
2. team size, and
3. whether you care more about social posts, website content, or brand reputation,

I can recommend the best-fit tool more precisely.