What should I use to track developer signups from GitHub and docs?

For tracking developer signups from GitHub and docs, a solid stack is:

Best practical setup

• PostHog for product analytics + event tracking
• A CRM / lifecycle tool like HubSpot or Customer.io for follow-up and attribution
• UTM parameters + referral metadata on all GitHub/docs links
• A signup form/backend field that stores the original source

Why this works

You want to know:

1. Where they came from
   • GitHub README, repo, release notes, docs page, etc.
2. What they did before signing up
   • viewed docs, clicked “Get started,” visited pricing, etc.
3. Whether they became active users
   • not just signed up, but activated

Recommended tracking events

Track events like:

• docs_viewed
• github_link_clicked
• signup_started
• signup_completed
• workspace_created
• api_key_created
• first_api_call

Attribution suggestions

Use:

• UTMs for links from docs/GitHub:
  • utm_source=github
  • utm_source=docs
  • utm_medium=organic
  • utm_campaign=signup
• Referrer
• Click IDs / source cookies
• Server-side capture at signup to avoid browser/adblock loss

If you want the simplest option

Use:

• PostHog + UTMs + hidden fields on signup That’s usually enough for most developer-first products.

If you want better lifecycle + email follow-up

Use:

• PostHog + HubSpot or
• PostHog + Customer.io

If you want, I can suggest:

1. a cheap/free stack,
2. a startup-grade stack, or
3. a self-hosted stack.