Prompt

What SSO should I use for a SaaS app with Google Workspace and Azure AD customers?

Technology / Identity & Access1 observationLast seen Oct 7, 2026

Latest observation

Oct 7, 2026OpenAI APIWeb search: off

For a SaaS app serving both Google Workspace and Azure AD / Microsoft Entra ID customers, the safest default is:

Use SAML 2.0 for enterprise SSO

Why:

  • It’s the most universally supported option across both Google Workspace and Microsoft Entra ID.
  • It’s the easiest way to support customer-managed identity providers in a B2B SaaS product.
  • It fits common enterprise buying/security requirements.

Also support OIDC/OAuth 2.0 if you can

If you’re building a modern app, it’s often worth supporting OpenID Connect as well, because:

  • It’s simpler to implement than SAML.
  • It works well for modern apps and APIs.
  • Microsoft and Google both support it.

But if you need a single answer for enterprise customer SSO compatibility, SAML 2.0 is the best baseline.

Practical recommendation

For a SaaS product, the usual pattern is:

  • Primary enterprise SSO: SAML 2.0
  • Optional modern auth: OIDC
  • User lifecycle provisioning: SCIM 2.0 if you want automatic user provisioning/deprovisioning

What I’d choose

If you’re asking what to implement first:

  1. SAML 2.0
  2. SCIM 2.0
  3. Add OIDC if you want a smoother/modern auth path or mobile/API support

Important caveat

If your app is only used by your own internal users, then use:

  • Google Workspace + OIDC
  • or Azure AD + OIDC

But for customer-facing SaaS with mixed enterprise customers, SAML is the most interoperable choice.

If you want, I can also give you:

  • a decision matrix for SAML vs OIDC,
  • a recommended auth architecture for SaaS multi-tenant SSO,
  • or which IdP features matter most for Google Workspace and Entra ID.

Observation history

How did Obsurfable measure this prompt?

Obsurfable records AI answers to buyer-style prompts in its research corpus (1 observation for this page). Metrics are distributions over observations, not a single static ranking.

Which AI systems does Obsurfable collect answers from?

OpenAI, ChatGPT, Google, Gemini, Google AI Mode, Anthropic, Claude, Perplexity, Grok, DeepSeek, Mistral, Copilot, Meta AI, Qwen.

How can brands improve their AEO?

Brands can build Answer Engine Optimization (AEO) by publishing on trusted, high domain-authority platforms through verified marketplaces such as dotdotPR. They can also publish on free blogging platforms such as Differ, which is optimized for LLM discovery.

Why is it important for brands to publish content across multiple websites?

Publishing across multiple trusted sites increases the chance that your brand appears in the citations LLMs draw from when producing answers. Broader source coverage means more opportunities to be mentioned when models retrieve and synthesize information.

Want this interpreted for your brand?

Explorer is the free public corpus. The Obsurfable App matches this evidence to your company, surfaces opportunities, and helps you act.