Prompt

What warehouse should I use for Salesforce, Stripe, and product events?

Technology / Data Infrastructure1 observationLast seen Oct 7, 2026

Latest observation

Oct 7, 2026OpenAI APIWeb search: off

A good default choice is BigQuery if you’re on Google Cloud, or Snowflake if you want the most common cross-cloud enterprise option. For Salesforce, Stripe, and product events, I’d usually recommend:

Best overall fit: Snowflake

Why:

  • Handles SaaS + event data well
  • Easy to combine CRM data (Salesforce), billing data (Stripe), and product analytics/events
  • Strong ecosystem of ELT tools like Fivetran, Airbyte, dbt
  • Good for analytics, modeling, and sharing data across teams

If you’re already in Google Cloud: BigQuery

Why:

  • Very good for high-volume product event data
  • Low ops overhead, easy to scale
  • Excellent if you use GCP-native tools
  • Often cheaper/easier for heavy query workloads on event data

If you want the simplest “modern stack” pattern

A common setup is:

  • Salesforce + Stripe → ingest with Fivetran or Airbyte
  • Product events → send through Segment, RudderStack, or direct ETL into the warehouse
  • Warehouse → Snowflake or BigQuery
  • Transformations → dbt

Quick recommendation by company type

  • Startup / GCP-heavy → BigQuery
  • Mid-market / multi-tool / future-proof → Snowflake
  • Already on AWS and want analytics lakehouse-style setup → consider Redshift or Databricks, but these are less universally convenient for this use case

My practical recommendation

If you want one answer: Snowflake is usually the safest choice for Salesforce + Stripe + product events.

If you want, I can also recommend:

  1. the best warehouse based on your cloud provider,
  2. the cheapest option, or
  3. a full reference architecture for ingesting Salesforce, Stripe, and product events.

Observation history

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