Where should developer tools publish technical content?

Developer tools should publish technical content where their target developers already learn, troubleshoot, and share.

Good places include:

• Official docs site — for authoritative, searchable, up-to-date reference and tutorials
• Blog / engineering blog — for product updates, deep dives, release notes, and architecture posts
• GitHub — for README files, examples, issues, discussions, and changelogs
• Community forums / Discord / Slack / Discourse — for Q&A and peer support
• YouTube or webinars — for demos, walkthroughs, and event recordings
• Dev.to / Medium / Hashnode / Substack — for broader reach and educational articles
• Stack Overflow — for answering practical, problem-based questions
• Social platforms like LinkedIn, X, Reddit — for distribution and discovery, linking back to canonical content

Best practice:

• Keep one canonical source for each topic, usually your docs site
• Repurpose content across channels rather than duplicating everything manually
• Match content format to intent:
  • Docs for how-to/reference
  • Blog for announcements and explanations
  • GitHub for code examples
  • Community for support

If you want, I can also suggest the best publishing mix by company stage: startup, scale-up, or enterprise.