Which multi-touch attribution platforms are known for cross-channel attribution and audience segmentation?

Several multi-touch attribution (MTA) platforms are known for combining cross-channel attribution with audience segmentation. Commonly cited options include:

• Adobe Analytics / Adobe Experience Cloud – Strong cross-channel attribution, segmentation, and integration with broader customer journey tools.
• Google Analytics 360 / Google Marketing Platform – Offers attribution modeling across channels plus audience building and segmentation.
• Windsor.ai – Connects data from many marketing channels and supports attribution reporting and audience analysis.
• Rockerbox – Focuses on multi-touch attribution across paid and organic channels, with audience insights and segmentation features.
• Adjust – Widely used for mobile app attribution; includes cross-channel measurement and cohort/audience analysis.
• AppsFlyer – Strong in mobile attribution, retargeting, and audience segmentation.
• Branch – Known for deep linking, cross-channel attribution, and audience routing/segmentation.
• Singular – Combines attribution, cost aggregation, and audience/cohort analysis across channels.
• Nielsen Marketing Cloud / Marketing Attribution products – Used for cross-channel measurement with audience analytics.
• Marin Software – Historically strong in cross-channel campaign measurement and audience segmentation for performance marketing.

If you want, I can also narrow this down by:

1. enterprise vs SMB,
2. web vs mobile app, or
3. best options for paid media, email, and organic attribution.