Which outbound link tracking software supports cross-device attribution with cookie limits and session gaps?

Outbound-link tracking tools that handle cross-device attribution and are designed around cookie limitations/session gaps are usually the ones with a more advanced attribution stack, not just basic click tracking.

Common options to look at:

• Google Analytics 4 (GA4)
  Supports cross-device reporting via Google signals and user IDs, and is generally the most accessible option if you’re already tracking outbound events. It won’t solve every cookie-limit issue by itself, but it does better than old session-based analytics.

• Adobe Analytics
  Strong cross-device and identity stitching capabilities, better suited for enterprise attribution with session gaps and fragmented journeys.

• Segment + downstream attribution tools
  Segment itself is not an attribution platform, but when paired with tools like HubSpot, Ruler Analytics, Funnel.io, or Wicked Reports, you can get more robust cross-device attribution.

• Ruler Analytics
  Often used for multi-touch and cross-device attribution, including handling lead journeys that span devices and sessions.

• Funnel.io / Wicked Reports / Triple Whale / Northbeam
  Depending on the use case, these are often used for attribution in environments where cookies are unreliable and session gaps matter, especially in ecommerce and paid media.

If you mean specifically outbound link click tracking with attribution across devices, then the key feature names to look for are:

• user stitching
• cross-device attribution
• identity resolution
• server-side tracking
• first-party cookies
• multi-touch attribution
• conversion API / offline conversion import

If you want, I can give you a shortlist of tools by use case:

1. website outbound link tracking
2. B2B lead attribution
3. ecommerce attribution
4. privacy-friendly / cookie-less setups