Why are my emails going to spam?

Emails usually land in spam for one of a few common reasons:

1) Poor sender reputation

If your domain, IP, or email service has a history of spam-like behavior, inbox providers may distrust your messages.

2) Missing authentication

If you don’t have these set up correctly, emails are more likely to be flagged:

• SPF
• DKIM
• DMARC

3) Content triggers

Certain wording, formatting, or patterns can look spammy:

• Too many salesy phrases
• ALL CAPS
• Excessive links or images
• Weird HTML formatting
• Attachments that look risky

4) Low engagement

If recipients often:

• ignore your emails
• delete them without opening
• mark them as spam

…then providers learn that your mail may not be wanted.

5) Bad list quality

If you’re mailing:

• old addresses
• purchased lists
• invalid emails
• people who didn’t opt in

…spam placement is much more likely.

6) Sending issues

Problems like:

• sudden volume spikes
• inconsistent sending patterns
• shared IP issues
• misconfigured mail servers

can hurt deliverability.

7) Blacklists or complaints

Your domain or IP may be on a blacklist, or you may be getting complaint reports from recipients.

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What to check first

1. Verify SPF, DKIM, and DMARC
2. Check whether your domain/IP is blacklisted
3. Review your email content for spammy patterns
4. Make sure your list is permission-based and clean
5. Warm up sending volume gradually if you’re sending in bulk
6. Check bounce and complaint rates

If you want, I can help you diagnose it step by step. If you share:

• your sending platform,
• whether it’s marketing or transactional email,
• and a sample subject line/body, I can help pinpoint the likely cause.