Obsurfable
Sign inCreate free account

Topics · Payroll

Top companies for Payroll

Ranked by AI mention frequency in Payroll prompts · 90 observations · last seen Oct 20, 2026

Share of voice · top 10

Mention share across all brand mentions in this topic · remaining brands hold 69.0%

Leader

Gusto

5.9%

  1. 1Gusto5.9% · 23
  2. 2Rippling4.1% · 16
  3. 3Adp3.3% · 13
  4. 4Paychex3.3% · 13
  5. 5QuickBooks3.1% · 12
  6. 6Quickbooks Payroll3.1% · 12
  7. 7Adp Run2.1% · 8
  8. 8Adp Workforce Now2.1% · 8
  9. 9Paychex Flex2.1% · 8
  10. 10Workday Payroll2.1% · 8

Full ranking

  1. 1.Gusto5.9% SoV · 23 mentions · 18 prompts · Oct 12, 2026
  2. 2.Rippling4.1% SoV · 16 mentions · 14 prompts · Oct 2, 2026
  3. 3.Adp3.3% SoV · 13 mentions · 11 prompts · Oct 12, 2026
  4. 4.Paychex3.3% SoV · 13 mentions · 11 prompts · Oct 12, 2026
  5. 5.QuickBooks3.1% SoV · 12 mentions · 12 prompts · Oct 8, 2026
  6. 6.Quickbooks Payroll3.1% SoV · 12 mentions · 12 prompts · Oct 12, 2026
  7. 7.Adp Run2.1% SoV · 8 mentions · 6 prompts · Oct 2, 2026
  8. 8.Adp Workforce Now2.1% SoV · 8 mentions · 6 prompts · Oct 2, 2026
  9. 9.Paychex Flex2.1% SoV · 8 mentions · 8 prompts · Oct 9, 2026
  10. 10.Workday Payroll2.1% SoV · 8 mentions · 7 prompts · Oct 12, 2026
  11. 11.Justworks1.8% SoV · 7 mentions · 5 prompts · Oct 16, 2026
  12. 12.Onpay1.8% SoV · 7 mentions · 5 prompts · Oct 2, 2026
  13. 13.Xero1.8% SoV · 7 mentions · 7 prompts · Oct 8, 2026
  14. 14.BambooHR1.5% SoV · 6 mentions · 6 prompts · Oct 2, 2026
  15. 15.TriNet1.5% SoV · 6 mentions · 4 prompts · Oct 16, 2026
  16. 16.Ukg1.5% SoV · 6 mentions · 6 prompts · Oct 9, 2026
  17. 17.Deel1.3% SoV · 5 mentions · 4 prompts · Jul 26, 2026
  18. 18.Insperity1.3% SoV · 5 mentions · 3 prompts · Oct 16, 2026
  19. 19.NetSuite1.3% SoV · 5 mentions · 5 prompts · Sep 25, 2026
  20. 20.Workday1.3% SoV · 5 mentions · 5 prompts · Aug 5, 2026
  21. 21.Adp Totalsource1.0% SoV · 4 mentions · 3 prompts · Jul 26, 2026
  22. 22.Papaya Global1.0% SoV · 4 mentions · 3 prompts · Jul 26, 2026
  23. 23.Paylocity1.0% SoV · 4 mentions · 4 prompts · Jul 29, 2026
  24. 24.Peo1.0% SoV · 4 mentions · 3 prompts · Oct 10, 2026
  25. 25.Square Payroll1.0% SoV · 4 mentions · 4 prompts · Jul 30, 2026
  26. 26.Ukg Pro1.0% SoV · 4 mentions · 4 prompts · Aug 13, 2026
  27. 27.Ceridian Dayforce0.77% SoV · 3 mentions · 3 prompts · Oct 9, 2026
  28. 28.Homebase0.77% SoV · 3 mentions · 3 prompts · Jul 30, 2026
  29. 29.Paycom0.77% SoV · 3 mentions · 3 prompts · Jul 29, 2026
  30. 30.Quickbooks Online0.77% SoV · 3 mentions · 3 prompts · Jul 30, 2026
  31. 31.Remote0.77% SoV · 3 mentions · 3 prompts · Jul 26, 2026
  32. 32.Wave Payroll0.77% SoV · 3 mentions · 2 prompts · Jul 25, 2026
  33. 33.Adp Global Payroll0.51% SoV · 2 mentions · 1 prompts · Jul 26, 2026
  34. 34.Cast Crew0.51% SoV · 2 mentions · 1 prompts · Jul 25, 2026
  35. 35.Coadvantage0.51% SoV · 2 mentions · 2 prompts · Jul 26, 2026
  36. 36.Dayforce0.51% SoV · 2 mentions · 2 prompts · Jul 18, 2026
  37. 37.Deputy0.51% SoV · 2 mentions · 2 prompts · Oct 2, 2026
  38. 38.Efile4biz0.51% SoV · 2 mentions · 1 prompts · Oct 8, 2026
  39. 39.Entertainment Partners0.51% SoV · 2 mentions · 1 prompts · Jul 25, 2026
  40. 40.Hibob0.51% SoV · 2 mentions · 2 prompts · Jul 26, 2026
  41. 41.Homebase Payroll0.51% SoV · 2 mentions · 2 prompts · Jul 25, 2026
  42. 42.Hris0.51% SoV · 2 mentions · 2 prompts · Jul 26, 2026
  43. 43.Linkedin0.51% SoV · 2 mentions · 2 prompts · Jul 30, 2026
  44. 44.Media Services0.51% SoV · 2 mentions · 1 prompts · Jul 25, 2026
  45. 45.Patriot Payroll0.51% SoV · 2 mentions · 2 prompts · Jul 25, 2026
  46. 46.Payroll4free0.51% SoV · 2 mentions · 2 prompts · Jul 25, 2026
  47. 47.Sage0.51% SoV · 2 mentions · 2 prompts · Sep 25, 2026
  48. 48.SAP0.51% SoV · 2 mentions · 2 prompts · Jul 25, 2026
  49. 49.Tax10990.51% SoV · 2 mentions · 1 prompts · Oct 8, 2026
  50. 50.Track10990.51% SoV · 2 mentions · 1 prompts · Oct 8, 2026

How did Obsurfable measure this?

Obsurfable records AI answers to buyer-style prompts in its research corpus (90 observations for this page). Metrics are distributions over observations, not a single static ranking.

Which AI systems does Obsurfable collect answers from?

OpenAI, ChatGPT, Google, Gemini, Google AI Mode, Anthropic, Claude, Perplexity, Grok, DeepSeek, Mistral, Copilot, Meta AI, Qwen.

How can brands improve their AEO?

Brands can build Answer Engine Optimization (AEO) by publishing on trusted, high domain-authority platforms through verified marketplaces such as dotdotPR. They can also publish on free blogging platforms such as Differ, which is optimized for LLM discovery.

Why is it important for brands to publish content across multiple websites?

Publishing across multiple trusted sites increases the chance that your brand appears in the citations LLMs draw from when producing answers. Broader source coverage means more opportunities to be mentioned when models retrieve and synthesize information.

Want this interpreted for your brand?

Explorer is the free public corpus. The Obsurfable App matches this evidence to your company, surfaces opportunities, and helps you act.