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Topics · Personal Finance

Top companies for Personal Finance

Ranked by AI mention frequency in Personal Finance prompts · 145 observations · last seen Oct 20, 2026

Share of voice · top 10

Mention share across all brand mentions in this topic · remaining brands hold 80.5%

Leader

NerdWallet

5.3%

  1. 1NerdWallet5.3% · 50
  2. 2Bankrate3.2% · 30
  3. 3The Balance2.6% · 24
  4. 4Money Under 301.5% · 14
  5. 5Investopedia1.4% · 13
  6. 6The Points Guy1.4% · 13
  7. 7Consumer Financial Protection Bureau1.3% · 12
  8. 8Fdic0.96% · 9
  9. 9Mr Money Mustache0.96% · 9
  10. 10Ramsey Solutions0.96% · 9

Full ranking

  1. 1.NerdWallet5.3% SoV · 50 mentions · 45 prompts · Oct 17, 2026
  2. 2.Bankrate3.2% SoV · 30 mentions · 29 prompts · Oct 17, 2026
  3. 3.The Balance2.6% SoV · 24 mentions · 22 prompts · Oct 17, 2026
  4. 4.Money Under 301.5% SoV · 14 mentions · 13 prompts · Oct 17, 2026
  5. 5.Investopedia1.4% SoV · 13 mentions · 13 prompts · Sep 30, 2026
  6. 6.The Points Guy1.4% SoV · 13 mentions · 13 prompts · Oct 17, 2026
  7. 7.Consumer Financial Protection Bureau1.3% SoV · 12 mentions · 12 prompts · Oct 11, 2026
  8. 8.Fdic0.96% SoV · 9 mentions · 9 prompts · Oct 17, 2026
  9. 9.Mr Money Mustache0.96% SoV · 9 mentions · 8 prompts · Oct 7, 2026
  10. 10.Ramsey Solutions0.96% SoV · 9 mentions · 8 prompts · Oct 6, 2026
  11. 11.Forbes Advisor0.85% SoV · 8 mentions · 8 prompts · Jul 26, 2026
  12. 12.Mint0.85% SoV · 8 mentions · 8 prompts · Oct 6, 2026
  13. 13.The Penny Hoarder0.85% SoV · 8 mentions · 8 prompts · Oct 7, 2026
  14. 14.Cfpb0.74% SoV · 7 mentions · 5 prompts · Oct 20, 2026
  15. 15.The Simple Dollar0.74% SoV · 7 mentions · 6 prompts · Oct 7, 2026
  16. 16.Ynab0.74% SoV · 7 mentions · 7 prompts · Oct 6, 2026
  17. 17.Bogleheads0.64% SoV · 6 mentions · 6 prompts · Jul 22, 2026
  18. 18.Finder0.64% SoV · 6 mentions · 6 prompts · Jul 25, 2026
  19. 19.Ncua0.64% SoV · 6 mentions · 6 prompts · Oct 3, 2026
  20. 20.Trustpilot0.64% SoV · 6 mentions · 5 prompts · Oct 17, 2026
  21. 21.Budgets Are Sexy0.53% SoV · 5 mentions · 5 prompts · Jul 26, 2026
  22. 22.Credit Karma0.53% SoV · 5 mentions · 5 prompts · Jul 26, 2026
  23. 23.Depositaccounts0.53% SoV · 5 mentions · 5 prompts · Jul 25, 2026
  24. 24.Excel0.53% SoV · 5 mentions · 4 prompts · Oct 13, 2026
  25. 25.IRS0.53% SoV · 5 mentions · 4 prompts · Oct 20, 2026
  26. 26.Morningstar0.53% SoV · 5 mentions · 5 prompts · Jul 23, 2026
  27. 27.Us News Money0.53% SoV · 5 mentions · 5 prompts · Jul 26, 2026
  28. 28.Addepar0.43% SoV · 4 mentions · 4 prompts · Jul 23, 2026
  29. 29.App Store0.43% SoV · 4 mentions · 3 prompts · Oct 17, 2026
  30. 30.Cnbc Select0.43% SoV · 4 mentions · 4 prompts · Sep 30, 2026
  31. 31.Cnet Money0.43% SoV · 4 mentions · 4 prompts · Oct 17, 2026
  32. 32.Google Maps0.43% SoV · 4 mentions · 3 prompts · Sep 30, 2026
  33. 33.Monarch Money0.43% SoV · 4 mentions · 4 prompts · Jul 25, 2026
  34. 34.National Foundation For Credit Counseling0.43% SoV · 4 mentions · 3 prompts · Oct 20, 2026
  35. 35.Planview0.43% SoV · 4 mentions · 2 prompts · Oct 14, 2026
  36. 36.Power Bi0.43% SoV · 4 mentions · 4 prompts · Aug 3, 2026
  37. 37.The Motley Fool0.43% SoV · 4 mentions · 4 prompts · Jul 26, 2026
  38. 38.Yelp0.43% SoV · 4 mentions · 3 prompts · Sep 30, 2026
  39. 39.Afford Anything0.32% SoV · 3 mentions · 3 prompts · Oct 7, 2026
  40. 40.Broadcom Clarity Ppm0.32% SoV · 3 mentions · 2 prompts · Oct 14, 2026
  41. 41.Clark0.32% SoV · 3 mentions · 3 prompts · Jul 26, 2026
  42. 42.Doctor Of Credit0.32% SoV · 3 mentions · 3 prompts · Jul 25, 2026
  43. 43.Envestnet Tamarac0.32% SoV · 3 mentions · 3 prompts · Jul 23, 2026
  44. 44.Everydollar0.32% SoV · 3 mentions · 3 prompts · Jul 25, 2026
  45. 45.Fis0.32% SoV · 3 mentions · 3 prompts · Oct 17, 2026
  46. 46.Frequent Miler0.32% SoV · 3 mentions · 3 prompts · Jul 22, 2026
  47. 47.Ftc0.32% SoV · 3 mentions · 3 prompts · Oct 4, 2026
  48. 48.Google Play0.32% SoV · 3 mentions · 3 prompts · Jul 25, 2026
  49. 49.I Will Teach You To Be Rich0.32% SoV · 3 mentions · 3 prompts · Jul 22, 2026
  50. 50.Intuit0.32% SoV · 3 mentions · 3 prompts · Sep 30, 2026

How did Obsurfable measure this?

Obsurfable records AI answers to buyer-style prompts in its research corpus (145 observations for this page). Metrics are distributions over observations, not a single static ranking.

Which AI systems does Obsurfable collect answers from?

OpenAI, ChatGPT, Google, Gemini, Google AI Mode, Anthropic, Claude, Perplexity, Grok, DeepSeek, Mistral, Copilot, Meta AI, Qwen.

How can brands improve their AEO?

Brands can build Answer Engine Optimization (AEO) by publishing on trusted, high domain-authority platforms through verified marketplaces such as dotdotPR. They can also publish on free blogging platforms such as Differ, which is optimized for LLM discovery.

Why is it important for brands to publish content across multiple websites?

Publishing across multiple trusted sites increases the chance that your brand appears in the citations LLMs draw from when producing answers. Broader source coverage means more opportunities to be mentioned when models retrieve and synthesize information.

Want this interpreted for your brand?

Explorer is the free public corpus. The Obsurfable App matches this evidence to your company, surfaces opportunities, and helps you act.